Marketing Associate

What you would be expected to do:

• Work closely with the sales team to align trade marketing activities/campaigns.
• Be in forefront of the activity planning process, clarifying trade activities, and schedules.
• Provide market, in-trade, and other companies insights into the brand processes.
• Ensure synchronization of the trade activities with the overall brand plan. 
• Planning and execution for new product and service launches.
• Conduct regular trade visits for research and to assess activations and launches in key markets.
• Pre and post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
• Assess success & prepare closing reports for all campaigns and launches.
• Track monthly activities & generate monthly reports.

• Work closely with the procurement team to requisition for branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
• Management of all local council requirements related to visibility.
• Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
• Manage appointed agencies & train them on visibility guidelines and a picture of success.
• Ensure the development & deployment of all marketing materials.
• Furnish the input needed for budgeting for visibility and any other BTL materials.

• Ensure store location is at a vantage point and within Sun King standards.
• Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, and set standards and Turnaround timelines.
• Oversee the design and production of in-store displays, signage, and other merchandising materials.
• Conduct regular store visits to ensure compliance with merchandising standards and gather feedback.

• Develop and manage close relationships with agencies and suppliers.
• Drive cost productivity in procurement.
• Manage agencies in the implementation, execution and evaluation of marketing campaigns.
• Work closely with finance to give activity cost forecasts for proper financial planning and efficient achievements.

• Check sales data and market trends to assess the effectiveness of all marketing activities.
• Prepare regular reports on marketing performance and provide insights on areas improvement.
• Any other duties allocated to help the business. 

You might be a strong candidate if you

• Have a bachelor's degree in Marketing, Sales, Business Administration or a related field from a recognized institution.
• Have at least 3 years of experience in trade marketing, preferably within the FMCG, retail, or consumer goods sectors.
• Are highly energetic, passionate.
• Have excellent communication skills, with strong negotiation, influencing, and presentation abilities.
• Have a strong knowledge of trade marketing, sales strategies, consumer behaviour and Experience in developing and executing trade marketing plans and campaigns
• Have a willingness to travel as required to meet with clients, visit retail locations, and attend industry events. (80%+ of your time will be spent in the field)
• Proficient in checking market trends, sales data, and activities, can interpret data and generate insights to improve marketing strategies.
• Have the ability to communicate with fluency in both written and spoken English

What we offer (in addition to compensation and statutory benefits)

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.