Marketing Coordinator

What You'll Do:

• Support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives. 


• Assist in the development and implementation of omni-channel marketing campaigns across digital, social media, email, print, and other channels. 


• Coordinate and execute marketing projects, ensuring campaigns are delivered on time and within budget. 


• Execute the content marketing plan as outlined by the Content Marketing Manager and Marketing Managers, including content creation, editing, and publishing. 


• Oversee social media accounts, including content creation, posting schedules, and engagement with followers; ensure campaigns are executed on time and assist with tracking campaign performance. 


• Manage the execution and segmentation of daily email campaigns. 


• Conduct A/B testing to optimize landing pages, email campaigns, and ad creatives for enhanced lead generation results. 


• Implement strategies to attract and retain customers, including targeted campaigns and personalized communication efforts. 


• Work closely with Go-To-Market (GTM) teams to ensure alignment and support for marketing initiatives, facilitating smooth communication and collaboration. 


• Maintain consistent brand messaging and identity across all marketing materials and channels, ensuring alignment with the company's brand guidelines. 


• Support Marketing Managers in monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for optimization. 


• Ensure workflows, social media campaigns, and other marketing efforts support direct mail initiatives and other strategic objectives. 


• Execute tasks such as posting podcasts and creating promotional codes, ensuring seamless implementation and timely delivery. 


• Complete other duties and special projects as assigned.  

What You'll Need to be Successful:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience). 


• Proven experience as a Marketing Coordinator or similar role, preferably in the healthcare or ed-tech industry. 


• Strong understanding of omni-channel marketing strategies and campaign execution. 


• Experience in content creation, management, and distribution across digital and social media platforms. 


• Proficiency in marketing analytics tools and A/B testing methodologies to optimize campaign performance. 


• Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively. 


• Strong communication skills, both written and verbal, with the ability to collaborate across teams and levels. 


• Knowledge of Hubspot, marketing automation tools, and project management software is advantageous. 


• Familiarity with compliance and regulatory aspects related to healthcare education is a plus.