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Job Summary & Responsibilities
The Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.
Responsibilities:- Execute marketing initiatives as outlined in the annual division marketing budget
- Assist the Director of Marketing in planning the annual marketing budget
- Prepare monthly budget report and present to Division President and Director of Marketing
- Code and submit invoices to the Director of Marketing for approval
- Coordinate model home set up and maintenance, including merchandising and sales office installation
- Assist the Director of Marketing in creating model home expense reports
- Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage
- Assist in training of team members and participate in all team training sessions
- Update procedures manuals as necessary to maintain accuracy
- Execute sales promotions according to department procedures
- Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing
- Identify target consumer groups (TCGs) for communities and products, based on research
- Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing
- Prepare and submit entries for awards and contests
- Create social media content and maintain a social media calendar
- Assist the Director of Marketing in formulating effective collateral, PR and signage strategies
- Coordinate marketing material orders and weekly material shipments to communities
- Ensure adequate inventory levels of marketing materials
- Schedule media including photography, videography and Matterport tours
- Plan and execute events (Realtor, consumer, employee appreciation, etc.)
- Promote a consistent brand image across all messaging, events, PR, and promotional materials
- Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates
- Attend meetings and functions as necessary (occasionally after hours or on weekends)
- Maintain & distribute status and other reports/schedules on a regular basis
- Complete special projects as assigned
- Manage key relationships with stakeholders outside of the organization
- Director of Marketing
- Project Managers
- Sales Counselors
- Sales Managers
- Digital Marketing Manager
- 4-year degree in marketing, communications, business, or a related field
- 2 years of relevant experience
- General knowledge of digital marketing channels, such as social media and SEO preferred for effective collaboration with the digital marketing team
- Strong time management and organizational skills
- Ability to manage multiple complex projects with general direction and with minimal supervision
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign
#coventryhomes #coventry #newhomesales
Pay Range60K - 75K
Compensation & BenefitsOur benefits include: Health Insurance - Medical, Dental & Vision; Vacation & Holidays -- generous PTO & 8 holidays; 401(k) Savings Plan with company match, Employee Wellness and Employee Assistance Programs, Home Purchase Discount for Associates, Pet Insurance.
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As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
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