Blackstone is the world's largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.

The Digital Strategy team at Blackstone is a nimble group that oversees a dynamic digital communications strategy focused on strengthening the Blackstone brand and supporting our business groups.

As we expand our team in line with business demand, we are looking for a smart, entrepreneurial professional to take on a new role and lead the firm's global paid media strategy, working to enhance our brand and drive commercial growth through marketing and communications.

Responsibilities:

• Lead global paid media strategy, planning and execution across brand marketing campaigns
• Manage and optimize relationships with external agencies globally, including but not limited to creative agencies, media agencies, and market research firms
• Partner with events and brand strategy teams to build and execute industry-leading sponsorship campaigns globally
• Work with research and analytics partners to track, measure and optimize paid and social campaigns with an eye towards driving core brand metrics and business outcomes
• Public paid media campaigns internally to garner buy-in and generate excitement among key stakeholders
• Develop and socialize best practices, standards and policies related to paid media, social media and sponsorships to enable more scalable use of each
• Work with senior partners across business units to integrate paid and social media into their marketing mix and drive business outcomes
• Drive innovation across digital content and paid media efforts to elevate the Blackstone brand among core audiences
• Oversee the strategy and all content for the firm's core social media channels
• Strategize on social media content pipelines, oversee and curate content calendars
• Oversee the firm's executive social media program by partnering with leaders to define their strategy and create processes to help scale content output efficiently
• Partner closely with our Private Wealth Solutions ("PWS") marketing team to ensure strategic alignment on paid media campaigns targeting financial advisors, including working with their digital strategy, business development and product marketing functions.

Qualifications:

Blackstone seeks to hire individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors. The successful candidate must have:

• 15+ years of experience working in social and/or paid media roles on the agency side or in-house
• Experience with the latest media tactics across the paid media ecosystem, including OTT / streaming video, audio/podcast, paid social, programmatic, direct buys/sponsored content, OOH, and print
• Firsthand experience in the fundamentals of media planning, including media math, budget management, flowcharting, forecasting
• Firsthand experience with the execution of media buying, including setting up, trafficking and optimizing campaigns across a range of platforms
• In-house experience onboarding, growing and managing a deep bench of agency partners is preferred
• Experience with building and overseeing a team of digital / paid media professionals
• Experience building and overseeing a social media program for large brands
• Is confident in networking effectively within Blackstone to increase the visibility internally of our paid media efforts
• An engaging communication style with the ability to distill complex paid media campaigns and performance into simple, clear messages for internal stakeholders
• Ability to build strong relationships with colleagues to succeed in cross-functional teams and cultivate partnership
• Strong business acumen and knowledge of Blackstone's business model, the market landscape and key stakeholder segments
• Self-starter, organized, motivated with a good sense of humor
• Minimum of a Bachelor's Degree
• Experience in asset management space is preferred

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$175,000 - $275,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please email Human Resources at [email protected].

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;
• Marketing Blackstone funds to new or existing clients;
• Supervising or training securities licensed employees;
• Structuring or creating Blackstone funds/products; and
• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.