Blackstone Group

Blackstone Group is a full-service custom marketing research and consulting firm providing clients with actionable insights for over 25 years.

Our unique proprietary methods are designed to provide maximum insight:

SEQuaLS (customer satisfaction, loyalty and retention)

Persona IPB (image positioning and branding)

Namecraft (name generation and testing)

SCAPE (new product development)

Concept ESP (online early concept screening)

(IQ)2 (online Interactive Insight from Qualitative/Quantitative)

Custom longitudinal panels

Chimeric (hybrid research)

Our team of 100+ research professionals and vast network of multilingual interviewers and moderators provide high quality research using state-of-the-art in-house resources:

Web surveys (programming and hosting)

Custom online dashboards

Online focus groups

40+ calling stations (CATI/CAWI)

Predictive dialing

Our clients include leading organizations in a variety of industries, including: financial services, insurance, healthcare, CPG, not-for-profits/associations, pharmaceuticals, technology and utilities.

We are a certified minority-owned/diversity firm.