Marketing Lead

About the Position 

Bluefish AI is looking for a passionate and seasoned Marketing Lead to join our fast-growing team. In this role, you will spearhead the development and execution of marketing strategies that enhance Bluefish’s visibility and drive business growth. You'll be instrumental in shaping our public persona and presence, managing everything from collaborations and content strategies to corporate messaging and thought leadership. This position offers the opportunity to work closely with senior leadership and make a significant impact in an emerging space.

What You’ll Be Doing

• Develop and refine marketing messages to align with brand and business objectives.
• Build and maintain relationships with media and industry influencers, manage press releases, and secure opportunities for press coverage to further public relations efforts.
• Identify and engage with potential partners for collaborations that boost Bluefish's market presence.
• Plan, coordinate, and manage participation in industry events and conferences, securing speaking engagements and managing logistical planning.
• Collaborate with senior leadership to publish insightful thought leadership and research that reinforces Bluefish’s position as a leader in the AI marketing space.
• Create and manage a dynamic content calendar in collaboration with internal teams, producing engaging social media posts and blog entries.
• Update and maintain the website to ensure content is current, accurate, and optimized.
• Develop, produce, and manage a comprehensive range of externally facing content, including presentation decks, demo videos, product guides, infographics, and digital brochures. Ensure all materials are compelling, informative, and on-brand to enhance customer engagement, articulate product value, and support promotional efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of marketing experience, ideally within a tech or SaaS environment.
• Understanding of AI and martech is strongly preferred.
• Exceptional organizational skills, with the ability to manage multiple projects simultaneously, maintaining precision and attention to detail.
• Proven ability to collaborate closely with senior leadership and work across teams, aligning marketing strategies with broader business objectives.
• Highly effective at cultivating strong relationships with customers, partners, and industry influencers.
• Proficiency in managing corporate social media platforms, particularly LinkedIn, to boost brand presence and effectively engage with target audiences.
• Superb writing, verbal communication, and storytelling skills, capable of crafting clear, compelling content and communicating complex ideas to diverse audiences.
• Strong analytical skills, with a proven ability to leverage data to shape marketing strategies and drive decisions.
• Skilled in PowerPoint, with the ability to create high-impact presentations for executive-level audiences.
• Familiarity with Mailchimp, Figma, Framer, Adobe Suite, and marketing automation software preferred.

What We Offer

• A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.
• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI.
• Tackle challenging problems while disrupting the $300BN legacy martech industry.
• Join an experienced team where you will have immediate ownership and impact.
• Competitive salary and bonus appropriate for experience and company stage.
• Significant equity package appropriate for company stage.
• Full medical, dental and vision benefits.
• PTO and remote work flexibility.

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. 

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.  We are a globally distributed team, with business operations based in New York City and engineering based in Berlin. 

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI 
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry 
• Join an experienced high-performing team where you will have immediate ownership and impact 
• Experience a true meritocracy with significant career growth upside as the business scales 

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.