Marketing Lead

Sapien is rethinking how finance teams operate in the age of AI. We're building toward an autonomous CFO—systems that run company financials end-to-end. Our platform analyzes complex financial data in real time to increase decision cadence, prevent costly mistakes, and surface value. Sapien has caught multi-million-dollar errors, saved thousands of jobs, and returned significant dollars to customers' bottom lines.

We partner with traditional businesses—manufacturing, healthcare, restaurants, and large enterprises—to deeply understand and automate their financial workflows. We're HQ'd by Madison Square Park in NYC and backed by General Catalyst, Neo, and top operators from Google, OpenAI, Microsoft, Ramp, and Stripe (over $9M raised).

Sapien has product-market fit, a growing customer base, and a brand that's starting to get real traction in the finance and AI world. What we don't have is a dedicated marketing engine. That's this role.

You'll be our first full-time marketing hiring, with extensive ownership across brand, demand generation, content, paid media, PR, and design. This isn't a "set strategy and manage agencies" seat. You'll be in Figma, in the ads manager, on the phone, and writing the blog post—often in the same day.

You'll work closely with our Head of Community (who owns events, recruiting, and candidate-facing content), our SDRs (who run outbound to CFOs and controllers), our Deployed Intelligence team (ex-finance operators embedded with customers), and our CEO. Your job is to make sure the market knows who Sapien is, what we do, and why it matters—so that when our SDRs reach out and our community team hosts a dinner, the brand has already done half the work.

• Own brand and positioning. Define how Sapien shows up visually, verbally, and strategically. Own the website, pitch materials, one-pagers, and every external-facing asset. Make sure the brand is consistent, sharp, and differentiated.

• Build and run the content engine. Write and publish blog posts, case studies, customer stories, and thought leadership content. You'll own the content calendar and produce work that finance leaders and technical buyers actually want to read and engage with.

• Run paid media and demand gen. Set up and manage LinkedIn ads, Google ads, YouTube campaigns, retargeting, and any other paid channels worth testing. Own the budget, optimize for pipeline, and report on what's working.

• Drive PR, media, and analyst relations. Pitch reporters, land podcast appearances for the founders, pursue awards and lists, and build relationships with analysts covering AI and fintech. You'll turn Sapien's wins into stories the market hears about.

• Design everything. Create graphics, social assets, ad creative, presentation templates, and marketing collateral. You don't need to be a full-time designer, but you need to be dangerous in Figma or similar tools and have strong design taste.

• Own the company's social channels. Manage Sapien's LinkedIn and Twitter presence + overall content strategy, posting cadence, and brand voice. (Our Head of Community posts event recaps and hiring content directly; you own everything else and the overall calendar.)

• Run campaigns tied to launches and milestones. When we ship a new product feature, publish a case study, or hit a company milestone, you build the campaign around it, coordinating across content, paid, social, and PR to maximize reach.

• Instrument and measure everything. Track pipeline attribution, content performance, ad spend ROI, and brand awareness metrics. You care about what works and you kill what doesn't.

• 1–4 years in B2B SaaS marketing, ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it.

• Full-stack marketing execution. You've personally written blog posts, run ad campaigns, designed assets, pitched press, and built a content calendar. You're not specialized in just one channel, rather working across the board.

• Strong design sense. You can produce polished visuals in Figma, Canva, or similar tools. You don't need to be a professional designer, but your work should look like it came from one.

• Writing that lands. You can write a case study that a CFO forwards to their team, a LinkedIn post that gets shared, and ad copy that converts across different voices

• Data-literate. You understand pipeline attribution, CAC, ad spend ROI, and content performance metrics. You make decisions based on what the numbers say.

• Comfortable moving fast in ambiguity. There's no playbook yet. You'll build it, run it, measure it, and iterate.

• AI-native. You're energized by applying AI to transform how businesses run.

• Ambiguity-shaping. You turn nebulous problems into a first pass and drive to resolution.

• Extreme ownership. You identify what's next—and do it. If you say it, it gets done.

• Speed & hustle. You bias to action and move with urgency without sacrificing quality.