Marketing Manager, Integrated Content

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Who We Are:

The Integrated Marketing Team at X drives consistent, high-impact messaging across global regions and media channels, leading SMB Marketing as a core growth initiative. We develop creative content and execute campaigns across diverse channels—including landing pages, email, search, social, webinars, blog posts, and more—to deliver results for small and medium-sized businesses worldwide.

This global role, reporting to the Global Integrated Marketing Lead, is pivotal in crafting compelling creative assets and managing their execution to support high-impact marketing campaigns across all regions.

What You’ll Do

The Marketing Creative and Content Optimization Manager is a dynamic role for candidates with strong creative development and campaign execution experience. You will:

• Develop and execute creative content for global marketing campaigns, focusing on website landing pages, email, social media, webinars, blog posts, and other channels.

• Oversee the end-to-end creative process, from ideation and development to execution and optimization.

• Collaborate with cross-functional teams (e.g., Demand Gen, Growth Product) to align creative with campaign goals and ensure seamless execution across regions and channels.

• Conduct A/B testing of creative assets and messaging to optimize performance and enhance campaign outcomes.

• Create and maintain tailored messaging frameworks aligned with SMB priorities and customer profiles across diverse markets.

• Analyze performance data to derive insights and refine creative and content strategies for future campaigns.

• Ensure all creative outputs meet X’s standards for quality, consistency, and effectiveness, with a focus on global scalability

​Who You Are

• You thrive in a fast-paced, startup-like environment and are energized by testing bold, innovative ideas.

• You are a skilled content developer and growth hacker, comfortable crafting impactful creative that drives results.

• You have expertise in developing and optimizing creative assets across various media types, particularly website landing pages, email, social content, and blog posts.

• You are proficient in A/B testing and performance-driven creative optimization.

• You possess excellent project management skills and a keen attention to detail.

• You have strong collaboration and communication skills, enabling effective work with creative, marketing, and analytics teams.

• You maintain a customer-focused mindset and are passionate about delivering impactful creative content.

• You are driven by growth and comfortable navigating ambiguity in a high-paced environment.

• Bachelor’s degree required, preferably in marketing, communications, or a related field.

• 3–5 years of experience in marketing, creative development, or campaign execution, with a proven track record of delivering impactful creative.

• Expertise in crafting and optimizing creative assets across diverse media types, with a focus on website landing pages, email, social content, and blog posts.

• Familiarity with A/B testing and performance-driven creative optimization.

• Strong project management skills and attention to detail.

• Excellent collaboration and communication skills for working with cross-functional teams.

• Passion for delivering customer-focused, impactful creative content.

• Experience with SMB or B2B marketing is a plus.

• Proficiency with marketing analytics tools, AEM, HTML, CSS, JS, Eloqua, Figma, graphic design tools, animation or video editing, Salesforce,X Ads, Google Ads or other ad managers is highly preferred.