Marketing Manager North America

Reporting to the Marketing Director, you will be the primary marketing engine for North America, orchestrating events, building sales enablement assets, and driving demand generation programs that fuel the pipeline.

See what you'll do as follows:

Events

Own the end-to-end planning and execution of physical and digital events in North America (trade shows, conferences, webinars, roundtables, hosted events)
Manage logistics, vendor relationships, booth materials, and on-site coordination
Drive pre-event promotion, on-site engagement, and post-event follow-up campaigns
Measure and report on event ROI, lead capture, and pipeline influence

Market Development

Help establish and grow Didomi's brand awareness in the North American privacy & consent management space, and Addingwell’s brand awareness in the server-side space
Identify and act on local market opportunities (media, associations, podcast…)
Localize global campaigns for the North American audience and adapt messaging for regional relevance

Sales Collaboration

Work hand-in-hand with the North American Account Executive and SDR teams to align marketing programs with pipeline goals
Participate in monthly GTM calls and provide marketing performance updates
Coordinate with the Customer Success team on retention and expansion marketing initiatives

Asset Creation & Enablement

Coordinate the creation of local marketing assets: landing pages, one-pagers, case studies, videos, and more
Ensure sales teams are equipped with up-to-date collateral to support every stage of the buyer journey
Work with global marketing to adapt and produce region-specific content

Reporting & Budget

Own the North America marketing budget: planning, allocation, and spend tracking
Set up and maintain KPI dashboards covering lead generation, pipeline contribution, and event performance
Continuously analyze program effectiveness and propose improvements

What We're Looking For

5+ years of B2B marketing experience, ideally in SaaS or enterprise software
Proven track record managing events (in-person and virtual) end-to-end
Strong understanding of demand generation and how marketing drives pipeline
Experience working closely with sales teams in a fast-paced environment
Ability to work autonomously and manage multiple projects simultaneously
Super hands-on
Excellent written and verbal communication skills in English
Familiarity with tools like HubSpot, Salesforce, Notion, and webinar platforms is a plus
Familiarity with AI tooling for marketing purposes and Claude.ai
Knowledge of the North American B2B tech ecosystem

Recruitment Process

1. Screening call with HR
2. Interview with Marketing Director
3. Discussion with COO & VP Global Strategic Accounts
4. Final interview with a Co-founder (CRO or CEO)