Marketing Manager, Success

Cartwheel is an early-stage company building a new kind of mental health program for kids that puts schools at the center. We see our role as supporting school staff who see kids every single day. Instead of going around them, we collaborate with them. This means: 

• Earlier intervention
• Higher student and family engagement in care
• Better coordination among the trusted adults in a student’s life 

Kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. If you join Cartwheel, you’ll help make this vision a reality for millions of students across the country. We’re backed by top investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners, and we're looking for mission-driven teammates to join our team.

As our Marketing Manager, you'll own the marketing engine that keeps Cartwheel's district partners engaged, activated, and renewing. You sit at the intersection of marketing and customer success — building the playbooks, communications, and proof points that make our partners feel supported from day one through renewal and beyond. Right now, Cartwheel is scaling and this hire will be essential to our growth. 

You'll report to the Head of Marketing and work hand-in-hand with our Customer Success team. This role is right for someone who thinks in systems, writes with clarity across audiences, and gets energy from seeing partners succeed — not just from launching campaigns.

Role type: Salaried, full-time
Salary: $90,000 - $115,000 + meaningful equity
Location: Remote
Start Date: TBD

• Partner retention marketing: Scale and execute our engagement playbook across all district partners
• Monthly newsletters: Own writing, production, and performance tracking for monthly partner newsletters 
• Enterprise district activation: Build and document a replicable launch playbook for enterprise districts
• Proof of impact: Maintain a content library of case studies, impact stories, and press releases
• Partner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-end
• Conference support: Contribute to conference logistics, campaign coordination, and localized content
• Cross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same direction

• 4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups
• Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different
• Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines
• Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns
• Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking
• A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use
• Can own projects end-to-end from writing, producing, and launching

Preferred

• Experience marketing to K-12 school districts or working within a school-adjacent organization
• Familiarity with CSM or customer success workflows
• Experience with Asana, Salesforce, Figma, Claude

Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have: 

• Competitive compensation between $90,000 to $115,000
• Equity ownership stake in the company
• High-quality health insurance with a $0 monthly premium option for employees
• Dental, Vision, and Employer-Sponsored Life Insurance
• 4 weeks of paid PTO (3 weeks any time  + 1 week office closure in December)
• Sick Leave + Holidays
• 401K with up to 2% employer match
• $500 annual educational stipend
• Team-based culture with mission-driven colleagues who will go to bat for you