Lead Lalamove US marketing to drive awareness, user acquisition, growth, retention, and driver lead growth. Develop and execute brand and performance marketing plans, optimize channels (Facebook/Google), derive insights from marketing/product data, manage campaigns and budgets, and lead a local team of three while collaborating with regional stakeholders.
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, the Middle East and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!
We are now seeking a high-caliber Marketing Manager based in New York. The ideal candidate will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the US team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.
What you will do:
- Responsible for the marketing success across all funnels
- Develop and implement brand and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth with a near-term emphasis on brand awareness and influencer marketing activity; ultimately achieving KPIs such as first-time user, user base, driver lead growth, number of orders, and cost control (e.g. CAC)
- Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned and on budget
- Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc. in service of broader brand and growth objectives
- Derive actionable insights from marketing and product data and take prompt actions in ROI-driven optimization; constantly test and uncover new marketing opportunities
- Oversee and develop a team of three direct reports (digital marketing, graphic design, content marketing), providing clear direction, communicating strategy effectively, and driving performance
- Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
What we seek:
- 6+ years of relevant working experience and a proven track record of success
- Prior experience in a marketing-related role in a tech company is a plus
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
- Proficient with marketing technology tools and able to turn marketing data into actionable insights
- Prior experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles is preferred
- Prior experience with social media marketing, influencer outreach, and partnership development is preferred
- Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
- Ability to multitask and prioritize tasks in a fast-moving environment
- Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
- Excellent command in written and spoken English
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.us/en-us/candidate-privacy-notice
Similar Jobs
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Lead SPECS brand and go-to-market strategy across campaigns, creators, content, channels, and launches. Translate product and audience insight into storytelling, manage cross-functional partners, agencies, budgets, and performance tracking to drive awareness, consideration, and sustained engagement for consumer hardware.
Top Skills:
ArBitmojiEmail/CrmSnapchatSocial MediaSpatial ComputingSpecsWeb
Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
Manage end-to-end production and execution of multi-channel paid media campaigns, coordinate agencies and internal teams, oversee website and landing page operations, handle asset formatting/trafficking/versioning, and build process, workflow, automation, and AI-driven optimizations to improve campaign speed, accuracy, and scalability.
Top Skills:
AIAsanaAutomation ToolsCampaign Management SystemsCms PlatformsCtvGoogle AdsJIRALinkedin Campaign ManagerProgrammatic AdvertisingYoutube
Fintech • Software • Financial Services
Lead a marketing team to develop multi-channel campaigns, thought leadership, and website strategy that drive pipeline and bookings. Oversee content, budgeting, KPI tracking, and partnership with Sales to prioritize the roadmap while managing day-to-day operations and team development.
Top Skills:
CRMDigital PublicationMarketing Automation PlatformsReporting ToolsWebsite/Cms
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
