The Marketing Operations Manager will optimize HubSpot operations, lead management, reporting, and segmentation to enhance marketing efficiency and align with sales, driving pipeline growth.
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva is seeking a Marketing Operations Manager for QualityOne to help scale and optimize our marketing engine through strong data governance, process improvement, and marketing automation. This role will own and enhance HubSpot operations, lead management workflows, reporting, and segmentation to drive efficient campaign execution and alignment between Marketing and Sales. If you are analytical, detail-oriented, and energized by building scalable systems in a fast-paced B2B SaaS environment, this role offers the opportunity to make a direct impact on pipeline and growth.
What You'll Do
- Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices
- Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity
- Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams
- Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth
- Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends
- Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions
- Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business
Requirements
- 3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platform
- Strong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governance
- Demonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systems
- Hands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and Sales
- Proven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insights
- Analytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency
Nice to Have
- Experience supporting ABM programs (e.g., account segmentation, list building, reporting, or platforms like N.Rich, Demandbase, or 6sense)
- Experience working closely with Sales Ops or RevOps teams to improve lead handoff, pipeline visibility, and reporting alignment
- Curious, improvement-oriented mindset with an interest in automation, AI, and operational efficiency in marketing
- Experience documenting processes, building playbooks, or training teammates on Marketing Operations best practices
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $125,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].
Top Skills
Hubspot
SaaS
Veeva New York, New York, USA Office
We're in the center of the Garment District--a stone's throw from Bryant Park, with easy access to subways, Penn Station, and Port Authority.
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