Marketing Operations Manager

About Us

About the Role

Rho is looking for a Marketing Operations Manager to join our lean-but-mighty GTM team and report to the Head of Growth. We’re not just looking for an analyst; we seek a strategic-minded individual with a deep understanding of bleeding-edge marketing tactics and customer management who wants to drive impact across our acquisition and retention funnel. The Marketing Operations Manager will be instrumental in architecting and building a repeatable growth engine to attract startup founders and finance teams from the ground up.

Responsibilities

• Manage Marketing Technology Stack: Oversee the daily operation and integration of key marketing platforms such as HubSpot, Salesforce, and other marketing automation tools to ensure seamless workflows and data accuracy.
• Campaign Support and Execution: Collaborate with the marketing team to implement and optimize multi-channel campaigns, ensuring accurate audience segmentation, email automation, and performance tracking.
• CRM Management and Reporting: Maintain clean and organized marketing and sales databases, providing regular analytics and insights to measure campaign ROI, lead quality, and pipeline contribution.
• Conversion Tracking and Tag Management: Ensure all of our audience behaviors and signals are being tracked accurately and fed into our digital programs that rely on them
• Cross-Functional Collaboration: Partner with sales, product, and customer success teams to align on lead qualification, sales enablement, and overall customer journey strategies.
• Process Optimization: Develop and refine marketing operations processes, including lead scoring, nurturing workflows, and funnel optimization to enhance efficiency and effectiveness.

Qualifications

• 3-5 years of experience in a high-velocity environment, preferably at a startup or scaling technology company. 
• Proven track record of success in small, agile teams with a history of supporting GTM stakeholders in achieving revenue targets.
• Mastery of key tools such as Hubspot, Salesforce, Google Analytics, and other marketing automation tools. 
• Exceptional interpersonal and communication abilities to seamlessly work with sales, product, and customer success teams, aligning strategies across departments for maximum impact.
• A forward-thinking approach to stay ahead of marketing trends, identifying and deploying new technologies, tools, and best practices to continuously enhance operational efficiency and effectiveness.
• Advanced ability to analyze marketing performance data, uncover actionable insights, and translate complex data into strategic recommendations that drive measurable outcomes.

Our people are our most valuable asset. The salary range for this role is $119,000 - $150,000. Base salary may vary depending on relevant experience, skills, geographic location, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.