Marketing Platform Strategist (X + Broadcast Channels)

VeeFriends Cards is the official trading card vertical of VeeFriends, combining beloved characters, community-driven storytelling, and the culture of collecting. We’re building a modern collectibles brand that lives at the intersection of sports, trading cards, and pop culture—meeting fans where they spend their time, especially on TikTok.

We’re looking for a marketing-driven platform strategist who can turn casual watchers into lifelong fans through smart social strategy, sharp analytics, and standout creative.

You will own VeeFriends’ presence on X and lead strategic growth across other high-leverage broadcast channels (IG Broadcast Channel, Facebook Broadcast Channel, TikTok Bulletin, etc.), and platform Stories. 

This is not a posting/operations role — it’s a growth architect role.
You will blend:

• platform mechanics
• audience psychology
• funnel design
• content packaging
• strong copywriting
• and real performance data to create content engines that build reach, depth, and loyalty.

You own the blueprint.

• Define the content strategy for IG, FB, TikTok, and other broadcast-style channels.
• Map platform-native behavior to content goals (awareness, education, entertainment, conversion).
• Identify “platform unfair advantages” and build repeatable content systems around them.
  

Drive content that performs.

• Develop content formats, series, and funnels that scale reach and retention.
• Partner with the Sr. Manager of Social on tone, voice, and storytelling direction.
• Write or co-write high-performing posts, threads, hooks, and content narratives.
• Own packaging: formatting, hook structure, pacing, length, CTAs, and timing.
• Identify moments to move fast — cultural news, character tie-ins, trend waves, industry conversations.
  

Make decisions based on truth, not intuition.

• Track performance across reach, retention, followers, engagement quality, save/share behavior.
• Deliver weekly insights on what’s working, what’s not, and what to change.
• Build hypotheses, run experiments, and close the loop with clear insights.
• Identify inflection points: which posts convert, which formats drive retention, which moments cause drop-off.
  

Not just growth — meaningful growth.

• Design top-of-funnel and mid-funnel content that warms casual viewers into repeat watchers.
• Build conversion mechanisms:
• • multi-post threads
  • end-of-thread CTAs
  • teasers → full videos
  • “enter the universe” content
  • narrative arcs and recurring series
    
• Partner with Marketing and Creative to support launches, product moments, and tentpole events.
  

Tie the platforms together.

• Work with Social, Creative, Marketing, Animation, Cards, Comics, and Product to align messaging.
• Brief designers, editors, and writers with clear instructions and expected outcomes.
• Ensure every campaign has a measurable platform strategy behind it.
  

Stay ahead.

• Monitor competitor/industry accounts, trend mechanics, and platform updates.
• Translate learnings into actionable plays for VeeFriends.
• Identify new posting patterns, topic clusters, and opportunities for viral reach.
  

• X account consistently growing in followers, reach, shares, and inbound discovery
• Strong top-of-funnel content that drives curiosity and repeat engagement
• Effective mid-funnel content that deepens attachment to characters and brand
• Increasing conversion rates from “casual scroller” to “engaged fan”
• Clear insights driving creative decisions and platform direction
• High signal-to-noise content — intentional, strategic, not random posting
• Predictable growth patterns built through systemized content

• 3–6+ years in social strategy, growth, or content marketing
  
• Proven track record growing a brand or creator account (ideally on X)
• Strong understanding of platform mechanics across X, Threads, LinkedIn, YouTube Community
• Analytical mindset — comfortable reading data and extracting insights
• Excellent copywriting, hook-writing, thread-making, caption writing
• Ability to architect content funnels, not just format standalone posts
• Deep curiosity about culture, fandom, audience psychology, and digital storytelling
  

• Experience in entertainment, IP brands, animation, or creator-led brands
• Knowledge of character-driven storytelling and world-building
• Strong instincts on content timing, virality patterns, and cultural waves
  

• Hungry for growth
• Obsessed with platform mechanics
• Writes fast, clean, compelling copy
• Data-minded but creative
• Comfortable moving quickly and iterating
• Sees patterns others miss
• Uses platform data to tell the truth, not protect ego