Marketing Project Specialist

Grand Canyon Education is seeking a full time Marketing Project Specialist. Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives.

While this position is a Phoenix, AZ based role, we are currently in remote status. There may be department meetings or training's that require in-person attendance (proper health and safety measures will be followed), in which advance notice will be provided.

Responsibilities:

• Manage marketing campaigns from formulation to execution for assigned clients.

• Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.

• Assists as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.

• Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.

• Applies considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.). Confers with marketing management to confirm relevance of overall plan.

• Participates in meetings to get approval for marketing campaigns.

• Coordinates deployment of marketing activities with all relevant stakeholders..

• Keeps marketing management informed of progress and potential issues and makes recommendations to ensure plans are well coordinated and synchronized.

• Safeguards GCU’s branding strategy in the development of materials and media.

• Develops performance metrics and reporting for ROI on marketing campaigns.

• Coordinates with other affected departments on regularly scheduled events ensuring availability of appropriate support.

• Recommends new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.

Qualifications:

• Bachelor degree in marketing, public relations or communications

• 4 years’ marketing experience, preferably in an in-house creative department or agency

• Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.

• An ability to translate client needs into effective marketing campaigns.

• Good attention to detail, analytical and networking skills.

• Knowledge of media placement processes among multiple media channels.

• Knowledge of marketing analytics, ROI metrics and earned value assessment.

• Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

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