Create and manage content, email campaigns, and newsletters to engage customers. Develop SEO-optimized content, segment audiences, run A/B tests, analyze performance, and present insights. Collaborate with design, sales, and customer service to align marketing efforts, grow subscriber lists, and refine strategies using data.
This is a remote position.
Job Summary:
We are seeking a creative and detail-oriented Marketing Specialist with a strong focus on content creation, email campaigns, and newsletters. The ideal candidate will have a passion for crafting compelling content, a deep understanding of audience segmentation, and experience with email marketing tools and strategies. This role will be crucial in building and nurturing our relationship with our customers through engaging and informative content.
Key Responsibilities:
Content Creation:
Develop, write, and edit high-quality content for various marketing materials, including blog posts, articles, website copy, social media, and promotional materials.
Collaborate with the design team to create visually appealing and on-brand content.
Conduct keyword research and apply SEO best practices to all content to increase online visibility and engagement.
Email Campaigns:
Design and execute email marketing campaigns, including promotional, transactional, and lifecycle emails, that align with the company’s marketing goals.
Segment email lists based on user behavior, demographics, and other data points to ensure targeted and personalized messaging.
A/B test email campaigns to optimize open rates, click-through rates, and conversions.
Newsletter Management:
Plan, create, and distribute regular newsletters to engage and inform our audience.
Monitor and analyze the performance of newsletters, making adjustments to content, format, and delivery based on data and feedback.
Maintain and grow the subscriber list through effective lead-generation tactics.
Analytics and Reporting:
Track and report on key performance indicators (KPIs) for content, email campaigns, and newsletters.
Use data-driven insights to refine and improve future marketing efforts.
Present findings and recommendations to the marketing team and other stakeholders.
Collaboration:
Work closely with the broader marketing team to ensure alignment between content, email, and overall marketing strategies.
Coordinate with sales and customer service teams to ensure that marketing efforts support business objectives and customer needs.
Stay updated on industry trends and best practices to keep our marketing strategies fresh and effective.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
2-4 years of experience in content creation, email marketing, and/or newsletter management.
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and content management systems (CMS).
Strong writing, editing, and proofreading skills, with an eye for detail.
Experience with SEO and analytics tools such as Google Analytics.
Ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication and interpersonal skills.
Creative thinker with a results-driven mindset.
Benefits
PTO
13th-month Pay
Internet Subsidy
Birthday Cash Gift
HMO
Similar Jobs
Fitness • Music • Software
Owner of the marketing technology stack for Alfred Music and MakeMusic. Serve as HubSpot system administrator, manage data architecture, campaign attribution, integrations, lead scoring, and reporting. Build dashboards in BI tools, reconcile analytics across GA4 and HubSpot, run A/B tests, support multi-channel campaigns, streamline processes, and communicate performance insights to marketing, sales, and leadership.
Top Skills:
BigQueryClaudeCms PlatformsCSSEcommerceExcelGa4Google AnalyticsGoogle Search ConsoleGoogle SheetsGoogle Tag ManagerHTMLHubspotHubspot CmsHubspot Marketing HubHubspot Sales HubLookerOpenai CodexPower BIShopifySigmaSnowflakeTableauWordpress
Artificial Intelligence • Cloud • Information Technology • Security • Social Impact • Software
Manage end-to-end email and event campaign execution in Marketo and Salesforce, maintain campaign infrastructure and data hygiene, troubleshoot tracking and deliverability, support webinars/events, pull campaign reporting and insights, document processes, and pilot automation and AI-assisted workflows to scale marketing operations.
Top Skills:
ChatgptClaudeClayCSSHTMLHubspotLitmusMarketoOutreachSalesforceWrikeZoho
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead global Account-Based Experience (ABX) strategy and scale playbooks to drive engagement, pipeline, and revenue for strategic enterprise accounts. Align Sales, CS, and Field Marketing; design multi-channel, personalized campaigns and regional activations; manage ABX tech stack and CRM integrations; analyze intent and engagement data to optimize conversion; and build advocacy and vertical-focused motions for high-value accounts.
Top Skills:
6SenseDemandbaseMarketoSalesforce
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
