Marketing Specialist

Summary:

The Marketing Specialist, Strategy will play a key role in supporting the planning, facilitation, and execution of strategies for portfolio retention marketing. This individual will be responsible for ensuring quality, collaborating with cross-functional teams, and leveraging analytics to optimize campaign performance. This role is ideal for a motivated self-starter who thrives in a fast-paced, growth-oriented environment and offers opportunities for career advancement.

Essential Job Duties and Responsibilities:

• Conduct daily and weekly quality assurance on all portfolio-related campaign files to maintain consistency and accuracy across marketing efforts.

• Work closely with the internal creative agency to create, coordinate, and update marketing collateral across various channels, ensuring alignment with retention and branding goals.

• Act as a liaison between internal teams, vendors, and business partners to ensure clear communication of campaign updates and instructions related to customer retention efforts.

• Use campaign data and analytics to identify trends and insights, preparing detailed reports for management.

• Communicate findings and actionable recommendations to senior management to help drive improvements and inform strategic decision-making.

• Provide support on other portfolio retention marketing tasks and ad hoc duties as needed to meet team objectives.

• Maintain regular and punctual attendance.

• Comply with all company policies and procedures.

Other Job Duties and Responsibilities:

Performs other related duties as assigned.

Supervisory Responsibilities:

This position is an individual contributor.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proficiency in Microsoft Excel for data analysis and reporting.

• Familiarity with marketing tools and software is a plus.

• Excellent verbal and written communication skills with the ability to clearly convey campaign updates, insights, and recommendations.

• Strong organizational and project management skills, with a keen eye for detail and quality.

Education and/or Experience:

Bachelor's degree in Marketing, Business, or a related field is preferred and 1-2 years of experience or equivalent combination of education and experience.

Certificates, Licenses, Registrations:

None Required

Work Complexity:

Addresses problems that are not immediately evident but typically not complex. Problems are typically within the immediate job area. Problems are typically solved through drawing from standard procedures and basic analysis.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee must occasionally lift and/or move up to 25 pounds.

Equal Employment Opportunity:

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities:

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization.

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