The Marketing Strategist conducts market analysis, provides insights for marketing initiatives, and supports strategic projects and cross-functional teams, enhancing business development efforts.
Typical Years of Requisite Experience: 5+ years
Professional Licensure: Not Required
Applies to: Perkins&Will
The Senior Market Research Analyst conducts analytical research and provides data-driven insights that support strategic marketing initiatives. The role contributes to intelligence projects while building expertise in business analysis and market research methodologies, strengthening the overall intelligence function. This is a regional role as part of the Southeast Region (Atlanta, North Carolina and Miami studio).
Common and Baseline Responsibilities
Research & Intelligence:
- Perform quantitative and qualitative analysis of market data, trends, and competitive intelligence
- Create reports, dashboards, and visualizations to communicate findings
- Conduct industry research and compile competitive landscapes
- Support survey design, data collection, and analysis activities
- Monitor industry publications, news, and data sources for relevant insights
- Build and maintain databases of market information and competitive intelligence
- Conduct company and market research to support business development
- Analyze industry trends and competitive activity within architecture, design, and construction
Reporting & Communication:
- Prepare regular intelligence briefings and market updates
- Support development of thought leadership content emerging from events
- Create and maintain standardized reporting templates and processes
- Support senior team members in client-facing activities
- Research clients, prospects, and markets to support pursuits and growth strategies
- Build and maintain client, market, and competitor profiles
- Create dashboards, reports, and briefings for leadership and pursuit teams
- Contribute to special initiatives including M&A research and Metro & Main expansion
Project Support:
- Assist with complex analytical projects under senior guidance
- Contribute to internal knowledge sharing and best practice development
- Participate in cross-functional teams and collaborative initiatives
- Support quality assurance processes for data and analytical outputs
- Contribute to continuous improvement of intelligence processes and tools
- Support proposal development and positioning
High-level Summary of Critical, Baseline Technical Skills and Certifications
Proficiencies:
Strong analytical and problem-solving skills
- Excellent attention to detail and quality focus
Software:
- Proficiency in Excel, PowerPoint, and data visualization tools
Licensure/Certifications/Education:
- Undergraduate degree in business, Economics, Marketing, or related field
- 5+ years of experience in analysis, research, or related function
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Top Skills
Data Visualization Tools
Excel
PowerPoint
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