Marketing Strategy & Operations Manager
ABOUT RETOOL:
Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!
WHY WE’RE LOOKING FOR YOU:
Retool’s GTM teams are growing in size and complexity in order to support extremely ambitious growth in the coming years. We’re looking for a Marketing Strategy & Operations Manager to join the Revenue Operations team. Our team is responsible for accelerating Retool’s revenue growth by building the ultimate GTM machine. We help the sales, marketing, success, and support teams track and deliver against operating goals, design and implement key cross-functional initiatives, perform root cause analysis to diagnose challenges, and build / maintain the core GTM systems these teams use to collaborate and succeed every day.
WHAT YOU’LL DO:
We’ll look to you to bring your experience to own the marketing pipeline and top of funnel plans, as well as track and improve our execution against those plans. You’ll be very familiar with best practices of a modern B2B marketing organization and can partner with our CMO and VP of Demand Generation to diagnose and improve the marketing team’s project execution. You’ll support strategies from PLG to paid media to ABM. You will be responsible for improving our visibility into the performance of our marketing funnel(s) and ensuring the health and integrity of marketing metrics on an ongoing basis. You’ll be a key contributor to our planning process, providing analysis and reporting to our marketing, finance, and exec team to help us understand the ROI of our marketing spend and opportunities for growth.
IN THIS ROLE, YOU'LL:
- Own the planning process for the marketing team.
- Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team
- Work with the data and web engineering team to properly instrument and measure our funnels.
- Be the right hand to the Head of Marketing for quarterly and annual planning, as well as key strategic initiatives
- Own regular reporting on the overall health of marketing initiatives and top-of-funnel performance across marketing.
- Partner with finance to provide visibility into ROI on marketing spend.
THE SKILLSET YOU'LL BRING:
- 6-8 years of total experience, with 4-6 years of direct experience working in marketing operations for a B2B SaaS business, preferably with both a product-led and saled-led sales motion.
- Expertise in implementing modern B2B demand gen strategies including ABM.
- Aptitude for using data to drive better decision making, including familiarity with SQL
- Exceptional problem solving and analytical skills; demonstrated ability to structure complex problems, navigate challenging data sets, develop solutions, and craft high-quality narrative and executive-level presentations
- Ownership mindset with strong attention to detail
- Excellent written and verbal communication skills
- Highly collaborative style with strong influence skills
For candidates based in the United States, the annual base salary range is listed below. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
United States pay range
$126,600—$177,700 USD
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.