ABM Manager
The Job
Data loss can be devastating. Whether it’s caused by human error, bad code, rogue integrations, or malicious intent; all companies are at risk. OwnBackup is the #1 data backup, archiving, and sandbox seeding app on the Salesforce AppExchange. With over 2,000 customers, we are ranked #25 on Financial Times’ list of America’s fastest growing companies, and have raised $100 million in venture funding.
We’re looking for a rock star marketer to help design and implement our account-based marketing strategy at OwnBackup. It’s an exciting opportunity because OwnBackup has traction across geographies, verticals, and company size.
Your Day-to-Day Role
- Work with a cross-functional team including ops, product marketing, content, sales enablement, and the sales teams to orchestrate account-based marketing playbooks.
- Understand the entire marketing and sales cycle, from acquisition to close, to improve pipeline growth and velocity across the funnel.
- Drive the profile selection, writing, sequence design, and enablement of account-based marketing plays to target key industries and capitalize on emerging trends.
- Develop effective messaging that cascades across emails, attachments, sales scripts, and follow-up.
- Help build programs to foster and facilitate warm introductions to make selling easier.
- Be in the trenches gathering feedback from SDRs and AEs and continuously improve future cadences and campaigns.
- In collaboration with the Ops team help manage the implementation of ABM platforms such as Engagio, Salesloft, Sendoso, Drift and DemandBase
Your Work Experience
- A university degree; an MBA is a bonus, but not required
- Account based marketing experience, at a high-growth B2B tech company is a big plus
- Proven experience developing and scaling marketing programs that deliver conversions, sales pipeline, and revenue
- Strong writer and someone who likes product marketing
- Driven by order, supportiveness, achievement, and introspection
Important Details
This is a full time position. The ideal candidate will work out of our New Jersey office to maximize interaction with business development reps and account executives. OwnBackup is a global team, so for the right candidate there might be an opportunity to work remotely, though HQ is preferred.
Here at OwnBackup, culture is as important as results, and a key part of our culture is our differences. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. OwnBackup is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team, one culture, and one family that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status. OwnBackup will consider qualified applicants with criminal histories in a manner consistent with applicable law.