Acquisition Marketing Lead
The Petal mission
Petal’s mission is to bring financial opportunity and innovation to everyone.
We're pioneering a new approach to credit, by analyzing an applicant’s banking history, in addition to credit history, to determine their creditworthiness. We call this technology a Cash Score — and it takes into account income, spending, and savings. It’s currently helping thousands of people qualify for credit at better rates, even if they’ve never had it before.
We bring the same ingenuity to our credit card products. Our simple and intuitive app gives members access to credit score tracking, budgeting tools, subscription management, and automated payment options—everything they need to make financial progress.
Now more than ever, Americans need help improving their credit safely, responsibly, and affordably. If this sounds like something you’d like to be a part of, apply now, and let’s change this trillion-dollar industry together.
At Petal, we're looking for people with kindness, positivity, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Petal, we welcome diverse perspectives from people who think rigorously and aren't afraid to challenge assumptions.
Acquisition Marketing Lead
In order for Petal to fulfill its mission to offer simple, honest, accessible, and affordable credit to the millions of people who are new-to-credit, we rely on our Marketing team to target potential customers and get the word out, more generally. As a member of our small, yet mighty, Marketing team, this role offers a tremendous amount of exposure to all aspects of Marketing, beyond simply the Acquisition side. The ideal candidate would be highly analytical, self-motivated and curious, and an organized, structured project manager.
Key responsibilities
- Manage a subset of Petal’s acquisition marketing channels. This includes but is not limited to Direct Mail (DM), Paid Social, Paid Search and SEO channels.
- Engage in channel analysis to drive optimization.
- Manage creative and landing page testing for each of the channels managed.
- Project manage legal and bank approval process for campaigns and assets for each of the channels listed.
- Work with analytics, data science, and risk to execute against DM campaigns.
- Collaborate with digital product to drive application funnel optimizations.
- Other potential responsibilities to be earned with great performance include: Ability to manage additional channels leading new channel / audience development.
Characteristics of a successful candidate
- 3+ years of campaign management experience, ideally at an early-stage startup or lending business.
- Strong analytical skills and experience using analytics tools including but not limited to Google Analytics and Looker.
- Proficiency in SQL is a plus.
- Diligence in managing complex, cross-functional projects
- Self-motivation and focus on high quality delivery
- Exceptional communication skills
- Proven success in handling ambiguity and a fast-paced, continuously changing environment
- Strong connection to Petal’s mission and values
- Bachelor's degree or equivalent in a directly related field required
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