Associate Manager, SEO/SEM
Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. To reach more individuals and spread our mission, we are seeking an Associate Manager to join our Digital Acquisition Marketing team.
In this role, you will lead the strategy and execution of our paid search and SEO initiatives. This role reports to our Director, Digital Marketing & SEO and sits on the Acquisition Marketing team out of our headquarters in Soho, New York City. [The role is currently remote, and will remain fully remote through at least September, 2021.]
The Acquisition team is an iterative, performance-driven squad of marketers. We manage Away’s paid media budget, utilizing thoughtful experimentation and rigorous optimization to grow our customer base quickly, efficiently, and sustainably.
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our employee resource groups, Anti-racism training and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
What you’ll do:
Paid Search
Partner with external agency to execute flawlessly against channel performance goals including budget management, campaign development, testing, targeting expansion, copy updates, and general keyword optimization
Monitor performance daily to capitalize on shifting search behavior and assess opportunities within existing account
Build rigorous testing plan for copy, landing pages, audiences, and bidding strategies to drive channel innovation
Own product feed health and identify opportunities for enhancements to drive incremental PLA performance
Explore additional measurement opportunities including channel incrementality, cross channel reporting, and online to offline reporting
Leverage Google account team to fullest capacity, ensuring Away is taking advantage of all support available
SEO
Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits and data/traffic analysis
Provide copy recommendations for products, campaigns, and all elements of the website to enhance ranking
Build seasonality product-focused content strategy across ecommerce and marketing to drive incremental traffic
Who you are:
You have a minimum of 4+ years demonstrated success in managing ROI-focused SEM and PLA campaigns
Deep organic search knowledge across website technology, search measurement tools (e.g. Brightedge, Ahrefs, Screaming Frog, etc.) and organic content disciplines required
You have fluency with data and numbers. You’re experienced in Excel (or similar programs) and are comfortable performing data analysis and visualization. You may have exposure to other data tools, such as Google Analytics, Looker, and Tableau, or are willing to learn
You are curious and constantly learning new skills or things that interest you. You don’t settle for the status quo and have a bias towards finding a better, more efficient way of doing things.
You’re a team player who likes collaboration, but you’re not afraid to run with a project or idea on your own
You have strong verbal and written communication skills and are comfortable working cross-functionally with various teams and personalities in a fast-paced environment
You love to travel (but that’s a given), and are passionate about the transformation of more accessible travel
Team player with a "no task is too small" attitude
Enjoys working in a fast-paced and ever-changing environment
- You can show proof of COVID-19 vaccination & adherence to HQ COVID office policies using Bindle, a secure platform that verifies vaccination status without sharing private health information, within 30 days of hire
- We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. And once you’re here for three years, you’ll earn a sabbatical and a bonus to take a well-deserved trip.
- We’re not just employees. We’re people. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a kitchen stocked with organic snacks and coffee.
- We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
- We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through initiatives like our employee resource groups, our new office in downtown Manhattan, and more, we’re building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.
About Away:
Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to over 35 countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on TIME’s list of “Best Inventions.” To learn more, visit awaytravel.com.
EEO Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].