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B2B Marketing Manager

| Greater NYC Area

About Common

Common is the nation’s leading community-driven property manager, improving city living across 5 cities and for over 600 members. Using our signature approach to perfecting the modern rental experience, Common designs and operates coliving and traditional apartments in New York City, Chicago, San Francisco, Seattle and Washington, D.C. This makes us the preferred choice for city-dwelling adults looking for a stress-free and all-inclusive living environment. Common’s hands-on, end-to-end property management and technology offering allow us to deliver unparalleled services that address the actual needs of today’s renter, while providing significantly above-market returns for our real estate partners.

It’s an exciting time to be part of Common’s team. We challenge ourselves every day not just to think about ways to make city living better, but to activate on those ideas in meaningful ways. Our team is comprised of real estate professionals, designers, engineers, salespeople, marketers, client service representatives, and so much more. We work collaboratively, value self-startership, and embrace a “whatever it takes” mentality to ensuring our work is done and done well.

Common was founded by General Assembly cofounder Brad Hargreaves and has raised over $65MM in venture funding.

About the Role
Common is looking for a B2B Marketing Manager to support our Directors of Real Estate in building and managing our real estate pipelines.   This position will be based in our New York City offices and will report to our Head of Real Estate Partnerships.

Direct Responsibilities

●   Develop and execute an industry-leading strategy for communicating and marketing the Common brand to real estate developers across the country

●   Own our marketing strategy for outreach to developers from content creation and sourcing to execution and delivery.  This includes digital communications such as our B2B email campaigns and experiential with on-site events are our Homes.

●   Create, implement, and iterate on full lifecycle B2B demand generation campaigns, using a variety of channels and tactics based on campaign goals and target audiences

●   Identify opportunities to create external materials showcasing Common’s expertise and leadership to help differentiate our brand in the market

●   Partner with our Directors of Real Estate to plan, create and implement in-market events to build developer relationships and increase Common brand awareness

●   Help the Real Estate team overall to identify opportunities for business development and expand our developer partner pipeline

Qualifications

●   You have developed and executed B2B marketing campaigns and communication plans that have generated quantifiable results

●   You possess excellent written communication skills and have experience creating content for B2B email marketing platforms

●   You have successfully planned and managed external client-facing events

●   You have proven excellent communication, analytical and presentation skills

●   You have managed multiple campaigns, using discretion to proactively solve problems and propose solutions

●   You have experience creating, managing and evaluating B2B digital marketing campaigns and outreach efforts

●   You know how to find the right companies and individuals to talk to about revenue generating opportunities across industries and markets

●   You are comfortable representing the Common brand to current and potential partners in a variety of settings and formats

●   You are creative, innovative and have the ability to think outside the box

●   You are comfortable working in a fast-paced dynamic startup environment

●   You know how to ask for help when you need it and you keep your cool in stressful situations

Requirements

●   Bachelor’s degree required

●   4 to 6 years work experience in marketing or communications at a Fortune 500 and/or leading SaaS company

●   A minimum of 2 years of experience directly managing B2B digital marketing programs with proven ability to deliver consistently strong measurable results.

●   Significant experience using CRM systems

What We Offer

Common offers a comprehensive benefits package that includes medical, dental and vision insurance, Life Insurance and Supplemental Life Insurance, AD&D Insurance, STD/LTD Insurance, HSA/FSA, Commuter Transit Benefits and 401K. Additional benefit such as paid vacation, paid sick time, weekly team lunches, office snacks, flexible working hours and more are also available.

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SassLanguages
    • ReactLibraries
    • SidekiqLibraries
    • Next.jsLibraries
    • Ruby on RailsFrameworks
    • GraphqlFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PeriscopeAnalytics
    • HeapAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • IndesignDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • ContentfulCMS
    • CoscheduleCMS
    • SalesforceCRM
    • MailChimpEmail
    • PardotEmail

Location

You can find our team taking meetings in Bryant Park, catching up over coffee at Blue Stone or commuting right out of Grand Central Station!

An Insider's view of Common

How would you describe the company’s work-life balance?

This is of the best startups I’ve ever worked at in terms of life balance. I love the “grown-up” approach: how can you provide the most value to your team? Excellent hiring practices ensure that my colleagues and I are all intensely focused on success, but just as importantly, we have modern, busy outside lives, and those lives are respected.

Marni Goltsman

Software Engineer

What does your typical day look like?

As our first Product Manager, every day looks different! I'm thinking strategically about initiatives in our roadmap, getting consensus on minimum viable product designs, drafting tickets and working with engineers, and supporting them through the development process. I also support other departments' technology requests and manage their priority.

Joel

Product Manager

What does career growth look like on your team?

Cross-department moves and promotions are encouraged and welcomed always! On my team specifically, my manager is super interested in helping us grow and learning what responsibilities we want to take on to further our career growth. We focus on each other's strengths and make sure that we are working at our full potential.

Christina

Benefits + Payroll Specialist

What is your vision for the company?

Common is making city living better by designing and operating community-driven homes. 75 million Americans live with roommates, and Common is addressing this housing need by creating homes designed for sharing through community, convenience, and affordability. With thousands of beds under development, Common is a leader in new ways of living.

Brad

Founder + CEO

What makes someone successful on your team?

On Common’s marketing team, I love that success means more than just putting your head down and getting the work done. Everyone is empowered and encouraged to take a step back, look at the bigger picture, and decide what’s really important for our consumers to know about us. It allows us to not get too in the weeds and be the best team we can be.

Molly

Communications Manager

What are Common Perks + Benefits

Common Benefits Overview

Common truly values our employees and wants to do everything to ensure that our employees are not only happy and professionally fulfilled, but also that they have the opportunity to be healthy. Because of this, we are committed to providing a number of affordable and valuable health and wellness benefits for our employees.
And as always, we are regularly evaluating our offerings to ensure employees needs are being met.

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Common offers company-paid life insurance up to 1x your annual salary.
Pet Insurance
Wellness Programs
In office yoga + meditation and discounts + perks.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Up to 16 weeks paid leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Common offers 12 company paid holidays + one floating holiday to use as needed.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Weekly team lunch provided on Tuesdays!
Happy Hours
In-office weekly bar-cart!
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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