Justworks
New York, NY

Brand Marketing Manager at Justworks (Greater NYC Area, NY)

| Greater NYC Area
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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is seeking a creative, motivated and results-oriented team player to work as part of a dynamic and fast-paced Integrated Marketing team. The Integrated Marketing team is responsible for driving go-to-marketing strategy and generating advertising campaigns that drive brand awareness, prospect engagement, and customer acquisition. The Brand Marketing Manager will lead the strategy and execution of several key programs including experiential activations, out-of-home, podcast advertising, direct mail, and brand sponsorships. The ideal candidate is hyper-organized and detail oriented, an innate problem solver, a data-driven marketer, and has a passion for creating disruptive and impactful multi-channel advertising campaigns. 

Your Success ProfileWhat You Will Work On
  • Own planning, strategy/execution, project management, and reporting for brand advertising campaigns in key markets
  • Collaborate with multiple internal and external teams (e.g. performance marketing, content, design, sales, email marketing, etc.) in executing all aspects of the campaigns, including development and delivery of all campaign assets, contracts, budget management, and promotion
  • Define our marquee campaigns and drumbeat across each of our high priority markets and coordinate marketing programs across all channels 
  • Lead national and market-specific, highly visible brand sponsorships, managing multi-channel touchpoints and liaising with internal stakeholders on key deliverables
  • Be the eyes, ears, and voice of the customer, applying your understanding of market insights, product insights, demographics, and personas to influence marketing plans
  • Draft campaign briefs and provide input and feedback on campaign creative that adheres to channel best practices, industry knowledge, aligns with campaign objectives, target personas, and is rooted in market insights
  • Project manage campaigns to ensure teammates and agencies meet key milestones, campaigns launch on time and within defined budget parameters 
  • Analyze campaign performance, identify optimization recommendations, and report on results
  • Share results and learnings with Sales and Marketing teams
  • Manage project budgets, contract negotiation, and oversee vendor invoicing
How You Will Do Your Work

As Brand Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

  • Business insight- applying knowledge of business and the marketplace to advance the organization’s goals
  • Customer-Obsessed: You have a passion for deeply understanding your customer and put them at the center of everything you do.
  • Nimble learning-actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Adaptability-the ability to adjust your approach or actions in response to changes in your external environment.
  • Clear communication-the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: 

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others. 
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude. 
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
  • Minimum 5+ years of hands-on brand marketing experience creating advertising campaigns at a brand or agency  
  • Exceptional project management and organizational skills with the ability to handle multiple projects  concurrently
  • Strong understanding of the marketing funnel and the importance of using advertising tactics to drive growth at each stage of the funnel
  • Out-of-the-box thinker who has experience working closely with design teams and creative briefs
  • Stay on top of industry and market trends, competitive landscape, and unique opportunities
  • Ability to engage, collaborate and provide clear communication to cross functional teams
  • Proactive; drives projects forward independently
  • Extraordinary attention to detail


Please Note: Justworks requires all new hires to be fully vaccinated within six weeks of their hire date as a condition of employment unless you qualify for a reasonable accommodation. For additional information on our policy, please click here.Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

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Where we are

Justworks’ new headquarters at 55 Water Street, located in downtown NYC, overlooks the East River and Brooklyn Bridge.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • Google DriveManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • SalesforceCRM
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What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Friends outside of work
Get to know your colleagues and make new friends during outings to local NYC events, our annual summer camp retreat, and monthly random lunches.
Eat lunch together
Monthly random lunches help us all take some time out to meet people from across the company.
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Diversity Employee Resource Groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental Health Benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

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