Campaign Coordinator
Fluent is a fast-growing company transforming online advertising through a commitment to performance and people-based marketing. Backed by a powerful team of experts, Fluent’s customer acquisition platform uses real-time, self-reported consumer insights to help our clients reach, acquire, and retain their ideal customers. As the company continues to grow, the team is proud to be a premier acquisition partner to hundreds of leading brands; we also have a shiny trophy case with some tokens from Crain’s and Forbes.
Responsibilities:
- Learn and thoroughly understand Fluent’s business model and objectives, including a wide array of products, and being able to effectively apply it through internal and external interactions
- Facilitate in the pre-launch process of new clients and campaigns by gathering relevant information from Account Managers and Sales team & work with internal teams to ensure a successful and efficient launch
- Support day-to-day tasks for the AdOps team as well as constant interactions with Account Management, Design, Tech & Sales teams
- Participate in in the launch of new campaigns, including strategy, targeting and optimization; identify areas for scale and growth within these accounts
- Align performance metrics with individual, team and companywide goals
- Set up and maintain master campaign document to include new clients, and key account information and communications
- Pull internal reports for campaign results, evaluation of client KPIs
- Troubleshoot campaign issues, such as tracking, revenue and other key metrics
- Critically think of new creative concepts, implementation, tracking and measurement of campaigns
Requirements
- Comfortable working with data and numbers: Ability to present data in various ways that highlight campaign performance.
- Enjoys cultivating positive relationships and possess a natural ability to communicate well with others
- Communicates effectively through written and verbal methods – is able to articulate findings, issues to team and others
- Highly proactive, efficient, and goal-oriented
- Naturally curious and demonstrates an eagerness to learn
- Exceptionally organized and meet deadlines
- Proficient with Excel
- Able to work independently and within a team environment
- Strong understanding of general marketing/advertising concepts
- 1-2 years of professional experience at a media, tech or digital marketing company
- BA/BS degree
Benefits
At Fluent, we like what we do and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition to two fully-stocked kitchens, catered breakfast and lunch, and free workout classes on site, our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…