Communications Specialist, Germany (m/w/d)
COMMUNICATIONS SPECIALIST, Germany
Peloton, the leading interactive fitness platform, is seeking a Communications Specialist to help craft and implement consumer focussed communications and PR activities that support and promote our overall strategic objectives in Germany. Based in our Berlin office and reporting to the Senior Communications Manager for Germany, this person will be passionate about PR and the evolving media landscape, be a creative, strategic thinker with an eye for detail, have an exceptional work ethic and a positive attitude.
RESPONSIBILITIES
- Work with Senior Communications Manager, International Comms Director and external agencies to plan and implement consumer focussed communications strategy
- Work closely with the following teams to support various consumer facing initiatives:
- Peloton Apparel team to support new collection launches and drive top-tier press placements
- Production & Content team and global comms counterparts in the US to support instructor profiling and new content programs
- Music team to support global partnership announcements, as well as local campaigns
- Retail team to support with new store openings, as well as managing regional media opportunities
- Manage press events with communications team
- Manage community based press opportunities
- Draft prep materials, pitches and press releases
- Identify, vet and secure press opportunities for German instructors
- Build strategic relationships with local consumer lifestyle, health and fitness outlets and influencers that will lead to media and social coverage
- Maintain a calendar of company initiatives, industry events, opportunities, editorial lists, awards and submission deadlines
QUALIFICATIONS
- Three years+ experience working in media relations for a fitness or lifestyle brand either agency or in-house
- Excellent written and verbal communication skills in German and English
- Proficiency with Google Suite applications
- Ability to work proactively and to tight deadlines
- Highly organised with great attention to detail
- Thrive in a fast-paced environment
- Willingness to travel domestically and internationally, as needed, once travel resumes
ABOUT PELOTON:
Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.
“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.
Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]
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