Vimeo is in search of a Content Marketing Associate who understands how to tell a thumb-stopping story across multiple mediums, including search-optimized web pages, blog posts, email, social media, and of course, video. This role reports to the Content Marketing Lead and will help drive market expansion and product adoption for Vimeo’s advanced plans: Vimeo Enterprise and Vimeo OTT.  As part of the content marketing team at Vimeo, you will help generate demand, capture new search traffic, and establish Vimeo as a thought leader in the space.

Who you are:

• First and foremost, you are a gifted writer and editor. You can rattle off 20 catchy headlines at the drop of a hat, you don’t believe in jargon, and you have a well-worn copy of Strunk & White on your desk
• You understand what good writing looks like and have impeccable proofreading skills
• You have a solid understanding of SEO, and you can use that knowledge to drive traffic and get results
• You’re deadline-focused and prioritize impact over perfection
• You’re familiar with buyer personas and funnel stages, and you understand the role that content marketing plays within a larger B2B marketing strategy: help generate demand, capture new search traffic, and establish Vimeo as a thought leader in the space

What you’ll be doing:

• Write, edit, and produce articles each week that people want to read, with an eye for killer headlines and a head for search optimization
• Repurpose existing content into more snackable, search-friendly formats
• Track competitive landscape to identify search trends and opportunities, with the help and guidance of our SEO experts
• Work with Vimeo subject matter experts to bring new and original information and perspectives that help our audience of business professionals be more successful and effective with video at work
• Help make content successful by working with our demand generation team to build campaigns, write compelling email copy, craft ads that convert and build links
• Help with guest content and impactful programming ideas for revenue-driving virtual events and post-event marketing/sales promotion
• Assist on other content and demand gen projects as needed

Must have:

• 2+ years of marketing or journalism experience
• 1+ year experience with B2B tech/SaaS
• Experience with editorial SEO and an understanding of how Google ranks and understands content, both written and video
• A love for storytelling and have the unique ability to find what’s fascinating about topics that might otherwise seem boring or complex. You know all great writing, even in tech, starts with the heart, not the head
• Proven experience conducting interviews with subject matter experts and incorporating their insights into easily digestible advice
• Knack for finding facts. You know how to dig out primary sources
• Comfort with data. Can turn stats into truly original content
• Quick to learn and able to understand audiences
• Able to work independently
• Proactive, flexible, and enthusiastic team player 

Our ideal candidate will also have:

• Confidence speaking on-camera in marketing videos
• Experience in the video tech market, specifically live streaming or OTT
• Ability to predict and identify keyword gaps and opportunities
• Basic experience with Google Analytics, Wordpress, and SEMRush

About us:

Vimeo is the world’s leading professional video platform and community. With over 175 million members across more than 150 countries, we help anyone grow their business by making it easy to create and market high-quality, impactful videos.

We work hard to enable creators of all kinds to succeed, and to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day.

Vimeo is headquartered in New York City with offices around the world, and is an operating business of IAC. Learn more at www.vimeo.com.