Flowcode is the offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security and ease. Privacy compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. Our companion product, Flowpage, organizes your digital footprint in one mobile-first landing page, creating a seamless experience to more deeply connect with audiences while tracking real-time analytics. Paired together, our tech allows consumers and creators to connect the real world to the digital world instantly and magically.
Founded by the former CEO of AOL and President of Google Americas, we are a team of large company executives, startup founders, engineers, scientists, artists, and designers - who are all data obsessed. Flowcode is always looking to increase our potential as a company. We are focused on building a powerfully diverse workforce, not just because it is the right thing to do but because it expands the potential of our team exponentially.
We are looking for a Content Marketing Manager to report directly to the Head of Growth and help scale our efforts to grow awareness and strengthen engagement at Flowcode. You may have already seen us in a local business or on TV powering the Olympics and ESPN Gameday or enabling an LA restaurant week. In this role, you'll help us increase brand awareness even more!
You will plan, produce, optimize, and measure the impact of every aspect of our content marketing strategy, including long-form gated assets, thought leadership pieces, SEO targeted content, ad copy, newsletter content, and support copy across our site and ads to ensure a consistent brand voice across the products. You will manage a team of freelance writers, providing editorial expertise and content best practices to cross-functional partners across the marketing organization. As you scale the operation, you will help grow your own team, hiring content creators who are as maniacal about creating an exceptional customer and content journey as you are!
A few tell tale signs this is a perfect role for you:

• You believe in the power of the real world (beyond digital)
• You thrive at threading data together with deeply human stories
• You want to tell the story of how a piece of technology fundamentally changes how every individual and business runs
• You love words, video, voice - any sort of content. You experience a thrill when you walk into a bookstore, open TikTok, or start a new podcast and see all the available journeys you could go on.
• You like being a coach. You enjoy helping people become stronger writers, relish the opportunity to give direct feedback, and have the grit to sit in a chair and keep editing/iterating
• Your happy place is a local coffeeshop journaling or reading a good book.

Core Responsibilities:

• Direct and own the creation of compelling and informative content, including website updates, blog posts, whitepapers, case studies, how-tos, landing pages, webinars, newsletters, guides, scripts, and thought leadership distribution channels
• Develop and maintain a functional content and editorial calendar, based on audience insights, keyword research, SEO strategies, messaging themes, and campaign plans
• Manage SEO optimized content strategy across Flowcode
• Act as editorial and brand voice editor across Flowcode. Ensure a consistent brand voice across the website, newsletter, ads campaigns, and blog. Ensure a high level of quality content
• Manage a team of freelancers and agencies to scale our content production efforts across all touchpoints
• Establish frameworks that hold all our content to high standards of clarity, effectiveness, and style, ensuring it is on-message, on-brand, and achieves its full potential.
• Collaborate closely with our paid marketing efforts to improve content across all ads
• Work to create comprehensive narratives for specific webinars and live events as a events strategy gets rolled out at Flowcode.

Basic Qualifications:

• 7+ years of content marketing experience, with a robust portfolio.
• 3+ years of experience in SEO

Preferred Qualifications:

• Understanding of interaction design principles
• Experience collaborating with product, engineering, and design teams
• The ability to balance creativity with strategic, data-driven decision-making
• Experience with Hubspot
• Experience with Prismic (ideal) or with other no/low code website builders and CMS tools
• Experience with Ahrefs
• Excellent copywriting and copyediting skills
• Self-starter, able to flawlessly multi-task, work independently with minor supervision, and thrive under pressure in a fast-paced and dynamic environment
• Strong project management skills, with an ability to work with multiple groups and on tight deadlines
• Excellent people skills, supporting interactions with colleagues, cross-functional and sometimes distributed teams, and customers
• Proven track record of using data to drive content creation and iteration