Freshly is a fast-growing, food-tech startup and the largest fresh-prepared-meal delivery service in the country. It’s our mission to make eating healthy easy (for all kinds of people with all kinds of different needs) by delivering fresh, nutritious, fully cooked meals directly to customers. To get there, we need exceptionally talented, bright, and driven people. This is your chance to be part of history and future success.

We are hiring a Customer Engagement Manager to develop multi-channel CRM programs that engage subscribers to drive early habituation and ongoing loyalty, spur app engagement, and minimize churn. Joining a CRM team that partners with both product and marketing, you will be responsible for understanding the needs of subscribers, and creating programs that engage and delight them. If you have a knack for driving strategy through data, the creative sensibilities to turn that strategy into engaging programs, and the ability to work collaboratively and cross-functionality, then this role is for you.

Responsibility:

• Develop multichannel communication programs that increase reorder rate and LTV among key subscriber segments.
• Drive a robust testing schedule to leverage and optimize new types of content, targeting capabilities and CRM channels.
• Analyze and interpret behaviors and segments that drive increased retention rates, and create programs to optimize that activity.
• Work with Director of Retention to craft a full year communications calendar leveraging content, offer and personalization to drive a steady flow of engaged subscribers.
• Educate our customer base about our meals and products, and their benefits through customer newsletters, subscriber-focused content and more.
• Work with the CRM Product team to identify, implement and optimize new channel launches and segmentation capabilities.
• Take ownership of all KPIs for your programs and lifecycle segments, and communicate results to Freshly’s leadership team.
• Partner with brand and content teams to maintain consistent and holistic customer experience while increasing subscriber engagement and reactivation.

About You:

• 3 – 5 years of Email Marketing experience in a direct-to-consumer environment, with at least three years focused on loyalty and retention; experience with subscription services a plus.
• Bachelor’s degree required; Business Analytics or Marketing degree preferred.
• Demonstrated experience working with data to drive campaigns and inform strategyProven experience with campaign development, from briefs through working with creative teams to launch
• Experience building communications programs through CRM, CDP or marketing automation systems a must (Simon Data, Marketo, Eloqua, Sailthru, HubSpot or similar platform).
• Extremely comfortable working in Excel to manipulate data and build reports.
• Some experience with SQL is required.
• Experience with digital advertising is beneficial – the desire to learn is a must.
• Excellent communication, organizational and project management skills. Ability to work between teams and functions with high autonomy and little guidance.

About Us:

Freshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils.

Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com.

Here’s some chatter about us:

WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu

Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly

We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!