About AlphaSense:

AlphaSense provides an AI-based search engine for market intelligence, used by the largest and fastest-growing firms globally. Our mission is to curate and sematically index the world’s market and company information, including the vast high-value content sets that traditional web search engines cannot reach. With 1000+ enterprise clients, AlphaSense helps knowledge professionals become dramatically more productive, and gain an information edge by discovering critical data points and trends that others miss.

The Role: 

AlphaSense is looking for a Demand Generation Manager to play a critical role in our company's growth strategy. You will support many demand generation initiatives within our core customer verticals, focusing on marketing programs that deliver business results. You will have an acute focus on lead acquisition and sales pipeline by helping to develop, design, and implement campaigns that generate quality leads and opportunities for our sales teams.

You will report directly to our Sr. Director of Demand Generation and work closely with Marketing, Sales, Product, and Content teams to develop demand generation initiatives that resonate with customers. You’ll be integral in building and strengthening a quality scalable demand generation framework focused on the acquisition of new brands and targeted account plans.

Key Responsibilities:

• You’ll help manage a portfolio of ABM and inbound marketing programs, including integrated campaign management, account-based marketing, paid search, digital & remarketing programs, direct, webinars, and other distribution channels.
• Grow demand generation to increase volume and quality of MQLs.
• Develop a deep understanding of customers, products and the buyer’s journey
• Manage competitive marketing efforts and analyze areas of improvement 
• Partner with Marketing Operations and Sales Operations to accurately report on the effectiveness of different initiatives
• Manage the execution of end-to-end campaigns while maintaining cohesive automated workflows
• Develop and implement direct marketing campaigns targeting new prospects and current clients in key segments and verticals to raise levels of client acquisition and retention.
• Provide reports and actively monitor the health of the marketing channel mix using key KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.

Candidate Requirements:

• Minimum of 3+ years in B2B demand generation
• Strong experience with ABM, paid search, and digital marketing tactics
• Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results
• Exposure to critical elements of our tech stack (Hubspot, Salesforce, Google Ads, etc.)
• Resourcefulness; ability to influence and collaborate with both internal team members and external agency partners
• Excellent interpersonal skills and commitment to empowerment
• Quick study of complex problems and a highly organized approach to finding high impact solutions
• High sense of urgency and goal orientation (thrives in fast paced environment)
• Exceptional communication skills including ability to take an independent stance when interfacing with cross functional stakeholders, while maintaining their respect and confidence
• Extreme intellectual curiosity