Digital Content Marketing Strategist
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Who You Are
Do you have a passion for creating content that is delightful and sticky? Are you on the pulse of new trends and platforms happening in the digital space? Do you get energy from turning data into actionable insights?
Justworks is seeking a high-energy, creative digital strategist to work as part of our dynamic marketing team. The Digital Content Marketing Strategist will lead the strategy and execution of content experiences across our digital channels to drive awareness, audience engagement and customer acquisition. The ideal candidate is a limitless creative thinker and a strong communicator who is obsessed with social media and has an intimate understanding of pop culture and current trends. You are a data-driven marketer who can inspire others and inject excitement and energy into campaigns.
Your Success ProfileWhat You Will Work On
- Develop content strategy to live across digital channels to drive awareness, engagement and customer acquisition.
- Create and execute organic social media strategies at brand and campaign level, including social media copywriting and content calendar creation
- Work closely with the Integrated Marketing team which leads paid social and search efforts to ensure cohesive creative and proper cadence
- Ideate and lead influencer marketing and advocacy engagement strategy; identify relevant influencer and brands for content partnership opportunities
- Day-to-day platform management, which includes creating, writing and publishing posts
- Community, calendar and content management; crafting organized and robust file management systems and being the central point of contact for content to flow through
- Participate in social listening and build engaging content based on what’s buzzing
- Recommend tools to monitor online trends and brings Justworks into online conversations around relevant moments or hashtags
- Ideate social concepts and bring them through to completion in partnership with in-house designers and video producer
- Analyze performance of organic pages and craft reporting strategy, developing weekly, monthly and quarterly reports and communicating this analysis and findings to relevant internal groups
How You Will Do Your Work
As a Digital Content Marketing Strategist, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business Insight: Applying knowledge of business and the marketplace to advance the organization’s goals
- Reporting & Insights: Analyze and report on campaign performance, identify trends, and socialize results. Use insights to inform future programs, campaigns enhancements & refinements.
- Innovation & Digital Curiosity: Ideate and develop digital marketing initiatives to help build an integrated ecosystem; ensuring Justworks delivers a holistic strategy across digital channels and touchpoints.
- Deep Understanding of Acquisition Landscape: The ability to work across different groups to improve new customer acquisition experience. Proactively researching and monitoring industry trends on a regular cadence to support the development of new creative and drive performance goals
- Clear Communication: The ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: "Everything should be made as simple as possible, but no simpler."
Qualifications
- Minimum 5 years of experience leading organic social media efforts, specifically Twitter, Instagram, Facebook channels, with TikTok experience being a plus
- Nuanced understanding of each platform, including how to optimize copy and content and implement audience growth best practices
- Experience in analyzing and reporting on the effectiveness of organic content and campaigns, delivering recommendations to maximize results and drive meaningful ROI
- Understanding of SEO best practices, experience with developing and executing on SEO strategies that drive meaningful results
- Consumer centric mindset to drive awareness, engagement and customer acquisition
- Exceptional project management and organizational skills with the ability to handle multiple projects concurrently
- Inspiring and engaging interpersonal skills with the ability to work with people cross-functionally as well as present to senior leadership
- Clear and concise written and oral communication skills
- Ability to personally set priorities and motivate others
- Proactive, drives projects forward independently
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status.
Our DEI Commitment
