Digital Marketing Manager, Consumer Growth at Mulberry Technology

| Greater NYC Area | Remote
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Mulberry is disrupting the $50B product insurance industry with consumer-first product protection solutions built for ecommerce. Mulberry’s browser extension allows consumers to get free and affordable protection plans wherever they shop online, and retailers can embed protection offers seamlessly into their shopping experience to increase customer engagement and revenue. We are passionate about helping more consumers shop confidently, protecting their favorite products without the crazy markups and fine print gotchas all too common in the insurance industry. We are headquartered in NYC but have a hybrid office environment with teammates all across the US.

We are growing rapidly and looking for a creative and driven Digital Marketing Manager, Consumer Growth to join our marketing team. You will be responsible for both acquiring and engaging users, running campaigns from start to finish across multiple channels. You will have a visible and meaningful impact on the business and have the opportunity to experiment with many different marketing tactics and partner with many different teams across the company. An ideal candidate will have  4+ years experience marketing to consumers across multiple performance-based channels (email, paid social, affiliate, etc.).

What You’ll Do

  • Create and execute marketing campaigns from start to finish, including identifying channels, creating landing pages and ads, setting up targeting criteria, and writing copy for ads and emails
  • Create and test affiliate and paid advertising (social, search, display) campaigns, measuring and optimizing along the way to scale acquisition and manage costs
  • Create, execute, and optimize targeted email marketing campaigns to existing customers to drive engagement
  • Collaborate with the product team to increase user engagement in throughout the customer experience
  • Partner with the marketing team on social, content marketing, and brand campaigns to attract and engage users on those channels
  • Identify new channels and opportunities for acquisition and customer engagement and lead the charge on running experiments to expand our reach
  • Measure the performance of different strategies to make data-driven decisions around which activities to cut and which to test

What We’re Looking For

The ideal candidate will have 3+ years experience marketing to consumers and have experience with at least two marketing channels (email, paid social, display, paid search, affiliate, influencer marketing, etc.).

  • Content Star: Great written and verbal communication skills, with a detailed eye for editing. You love creating stellar content for the web.
  • Analytically-Minded: Data-driven, turning to evidence and thoughtful analysis to make decisions.
  • Get Stuff Done: Dedicated, focused, and good at seeing things through to completion. You don’t shy away from hard work, you thrive on a challenge.
  • Detail-Oriented: With great power, comes great responsibility. That means we need to trust you to catch the details and not drop the ball.
  • Creative Mind: You love to come up with new approaches to reaching customers and experimenting with out-of-the-box campaigns.
  • Eternal Learner: Smart and curious, able to learn quickly, and move fast. You’re always looking to grow yourself and improve.
  • Collaborative Nature: Great ability to build connections across teams, bring a team-first attitude, and collaborate effectively.
  • Martech Tools & Technical Skills (search & social ad platforms, email marketing software, affiliate platforms, google analytics, HTML, etc.)
  • Industry Experience (ecommerce, fintech, or insurance) a major plus

Benefits and Perks

  • Competitive salary 
  • Equity in a rapidly growing Series B funded startup
  • Medical, vision, and dental benefits
  • 401k with company match 
  • Unlimited PTO (minimum 15 days off required)
  • Paid sabbatical after 3 years of tenure
  • 12 weeks paid parental leave
  • Strong, vibrant, and fun culture, with lots of virtual outings!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • Apache AirflowFrameworks
    • Neo4jDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • FullstoryAnalytics
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • AirtableManagement
    • SalesforceCRM
    • SalesloftCRM
    • SendGridEmail

Location

New York, NY 10003

An Insider's view of Mulberry Technology

How does your team reward individual success?

At Mulberry we use HeyTaco to celebrate individual achievements in a public Slack channel called #taqueria When giving a taco to another team member, we include relevant company values as hashtags. Gift cards are awarded to the two people who give and receive the most tacos each month.

Ley Ley

Sales Operations Manager

What does your typical day look like?

My typical day at Mulberry varies depending on the sprint. Discussing product requirements, implementing new features, doing code reviews, and mentoring other engineers are some of the several tasks I take on during my day here. Working with some of the brightest individuals is something that I look forward to everyday.

Waleed

Sr. Software Engineer

What are some things you learned at the company?

Coming into a scaling startup, I wanted to understand how sales insights drive product/content strategy, and I’ve definitely had the mentorship here to do so. From enterprise sales to understanding e-commerce, joining the Mulberry team has been a great way to gain expertise with fresh industry verticals, buyer personas, and business challenges.

Kate

SDR Manager

What is your vision for the company?

Mulberry is building the trust-layer for commerce. We help digital platforms grow loyalty (and revenue) by seamlessly embedding extended protection into their customer journey. With Mulberry, anyone can offer up to 10 year product insurance as an add-on online, while giving customers a best-in-class claims filing experience.

Chinedu

Founder & CEO

What projects are you most excited about?

.

Jaleh

VP, Finance

What are Mulberry Technology Perks + Benefits

Mulberry Technology Benefits Overview

Creating a great employee experience includes supporting employees with benefits that matter. Here are just a few highlights of the benefits we offer:

Competitive salary
Equity in a rapidly growing Series B funded startup
Medical, vision, and dental benefits
401k with company match
Unlimited PTO (minimum 15 days off required)
Remote/Hybrid Office
Home office budget for all employees
12 weeks paid parental leave
Paid sabbatical after 3 years of tenure
Strong, vibrant, and fun culture, with lots of virtual outings!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Mulberry has a culture council that comes together bi-weekly to plan and execute company-wide events that promote our values and culture. Most recently we hosted a game night!
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Mulberry is a minority owned business with an incredibly diverse leadership team. 72% of our leadership is from underrepresented backgrounds. D&I is always top of mind for us!
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Dental plan premiums are 100% covered by Mulberry!
Vision Benefits
Vision plan premiums are 100% covered by Mulberry!
Health Insurance Benefits
We have a number of Health Insurance plans to match your needs whether you are single or have a family. Our employee plan covers the majority of the premium. We also offer an HSA.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Mulberry's 401(k) retirement plan matches 50% of an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 12 weeks of parental leave for all caregivers at 100% pay, no matter your tenure.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Recharge with a 4-week paid sabbatical after 3 years at Mulberry, be sure to share photos!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

Although we aren't in a physical space at this time all of these perks are geared towards connecting our employees regardless of distance. Our goal is to strengthen our culture and keep the spirit of Mulberry alive!

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