Digital Performance Marketing Manager at Dataminr (Remote)

| Remote
Sorry, this job was removed at 11:06 a.m. (EST) on Friday, October 14, 2022
Find out who’s hiring remotely
See all Remote jobs
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Who we are:
Dataminr puts real-time AI and public data to work for our clients, generating relevant and actionable alerts for global corporations, public sector agencies, newsrooms, and NGOs. Our leading AI platform detects the earliest signals of high-impact events and emerging risks from vast amounts of publicly available information. Our real-time alerts enable tens of thousands of users at hundreds of public and private sector organizations to learn first of breaking events around the world, develop effective risk mitigation strategies, and respond with confidence as crises unfold.
Dataminr is making its mark for growth and innovation, recently earning recognition on the Deloitte Technology Fast 500, Forbes AI 50 and Forbes Cloud 100 lists. We also earned accolades for 'Most Innovative Use of AI' from the 2020 AI & Machine Learning Awards.
Join our team and help the world manage risk in real time. You'll work with 800+ talented people across eight offices, united by our passion to collaborate, make a difference, and have fun while doing it!
Who you are :
You're a B2B digital demand marketer with experience overseeing the planning, development and execution of inbound paid digital marketing programs, with an emphasis on paid social. You have experience leading programs across paid social, search and display channels. You are keenly focused on generating quality leads and have hands-on experience driving these programs using solutions & tools from LinkedIn, Twitter, Facebook (Eventually expanding into additional channels like Pinterest, Instagram & Reddit). You have a strong analytical bent and are adept at leveraging metrics from various platforms to use for planning and performance analysis.
As our Manager of Digital Performance Marketing, you'll help evolve, scale and optimize Dataminr's inbound digital programs to support business growth. Reporting to the Head of Performance Marketing, you will work closely across our robust marketing, sales and other internal teams to drive critical activities supporting sales and pipeline growth.
Responsibilities:
  • Develop, plan, and execute paid digital marketing strategies and initiatives, including paid social.
  • Manage and optimize channels to hit lead and demand gen targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new strategies and tactics, and channels.
  • Work with marketing, creative and product teams to test and improve campaign creative, copy, and audience targeting
  • Analyze and report on results of all campaigns, using data to optimize campaign performance
  • Manage external agency partner, conduct agency reviews and select agency partners as needed

Desired Skills and Experience:
  • Bachelor's degree in related field
  • 5+ years of digital marketing and demand generation experience for a B2B or SaaS company with a focus on paid social. Paid Search, Display, and ABM experience is a plus as there may be some opportunity to support those initiatives
  • Solid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive results
  • Strong analytical skills, comfortable using data to drive decision-making
  • Experience working in a start-up or early stage company a plus
  • Strong problem-solving skills, especially when dealing with ambiguity
  • Excellent oral and written communication skills, strong interpersonal skills
  • Highly-motivated self-starter with a positive "get it done" attitude
  • Hands-on experience working with:
    • LinkedIn Campaign Manager
    • Twitter, Facebook, Instagram
    • Pinterest, Reddit
  • Google Ads and Analytics
  • Marketing automation platforms experience with Hubspot and Salesforce.
  • Basic knowledge of SEO best practices and how SEO & paid channels work together to amplify brand awareness & increase lead volume.

Why you should work here:
  • We recognize and reward hard work with:
    • company paid benefits for employees and their dependents, including medical, dental, vision, disability and life insurance
    • 401(k) savings plan with company matching
    • flexible spending account for out-of-pocket medical, transit, parking and dependent care expenses
  • We want you to be your best, authentic self by supporting you with:
    • a diverse, driven, and passionate team of coworkers who want you to succeed
    • individual learning and development fund and professional training
    • generous paid time off; including sick leave and 100% company paid parental leave
    • remote working friendly perks such as expanded telehealth options for mental and physical well being, virtual yoga, meditation and health and fitness app reimbursements

...and this is just to name a few!
Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.
#LI-TF1
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • Objective-CLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • React NativeFrameworks
    • PyTorchFrameworks
    • TensorflowFrameworks
    • DynamoDBDatabases
    • SnowflakeDatabases
    • AirflowDatabases
    • TableauAnalytics
    • SalesforceAnalytics
    • LucidchartAnalytics
    • InsightSquaredAnalytics
    • BalsamiqDesign
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • ZeplinDesign
    • WebStormDesign
    • PyCharmDesign
    • PostmanDesign
    • MySQLDesign
    • FabricDesign
    • SublimeDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • AirTableManagement
    • ZenDeskManagement
    • iTunes ConnectManagement
    • FileZillaManagement
    • TotangoManagement
    • HootsuiteCMS
    • HubSpotCRM
    • InsightSquaredCRM
    • SalesforceCRM
    • YeswareEmail
    • LinkedIn Sales NavigatorLead Gen
    • PardotLead Gen
    • DriftLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • AsanaProject Management

Location

You'll find our open-floor New York office just blocks away from Grand Central and Penn Station, complete with daily catered meals and a fully stocked kitchen.

An Insider's view of Dataminr

What’s the vibe like in the office?

The vibe in the office is welcoming, hospitable, engaging and fun! Our Workplace team strives to create an experience that is inviting and inclusive for all. We have plenty of areas for quiet work, and several activity-based workspaces that are great for collaborative work. There is definitely something for everyone here.

Ann-Marie

Senior Manager, Workplace & Facilities NYC

What projects are you most excited about?

When joining Dataminr, it was important to me to build my team using a cohesive unit and foster an environment where we could feel confident proposing solutions for customers. Today, I continue to hold on to my original team building approach to ensure we have cultivated an environment of trust where we have a voice and opportunities for growth.

Virginie

Regional Vice President, Enterprise (DACH & Southern Europe)

What makes someone successful on your team?

Truly successful team members embody the Dataminr core values: own it, find a better way, drive results and bring others along. They demonstrate these values in the way they collaborate, problem solve, exceed both team and business goals, and invest in and support one another.

Dan

VP Geospatial Engineering

How do your team's ideas influence the company's direction?

We give voice to our colleagues through consistent employee feedback channels—biannual engagement surveys, global focus groups, and transparent action plans. That employee feedback has helped us embed our diversity, equity, and inclusion strategy and initiatives into our culture and our business decisions.

Robin

VP, Diversity, Equity & Inclusion

What are Dataminr Perks + Benefits

Dataminr Benefits Overview

Where to begin! If you're passionate about being the first to know, Dataminr is the place to be. We use AI and machine learning to analyze public data about events in real-time. We cut through the noise created by an ever-increasing volume of data and information so our clients can be alerted first to critical news and breaking information. Working at Dataminr means you're constantly growing and making a real individual impact. Your contributions and opinions help shape the future of our business.

We recognise and reward hard work with:

- Competitive compensation package including equity
- Company paid benefits for employees and their dependents such as Health and Dental insurance, Vision Care and Income Protection and Life Insurance pension with company match

We want you to be your best, authentic self by supporting you with:
- A diverse, driven, and passionate team of coworkers who want you to succeed
- Individual learning and development fund and professional training
- Generous leave, including two additional volunteer days
- In-office perks such as a kitchen stocked with snacks and beverages and catered meals
- Remote working friendly perks such as expanded telehealth options for mental and physical wellbeing, meditation and health and fitness app reimbursements
- Discounted Gym Membership

…and this is just to name a few!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

TEAM CULTURE
We foster a team-driven, collaborative, and interconnected culture. Join your coworkers for all-hands meetings, happy hours, kickball tournaments, game nights, movie nights, volunteering events and more.

GROWTH
We're growing, and we want you to grow with us. Our professional development fund, mentorship program, and Lunch & Learns are here to help you take your career to the next level.

DIVERSITY & INCLUSION
We recognize the importance of a diverse spectrum of voices and perspectives, and we are committed to cultivating a respectful and inclusive global community. Our Employee-Led Resource Groups (ERG) meet regularly, plan and sponsor internal and external initiatives, and serve as a resource to educate one another about the different cultures, backgrounds, and identities that make up our diverse community.

BENEFITS & PERKS
Our benefits are the icing on the cake: 100% covered health insurance, daily catered meals, and a fully stocked kitchen to satisfy all your snack needs.

More Jobs at Dataminr

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Dataminr's full profileSee more Dataminr jobs