Oh Snap!
This job is no longer active - but you can still view the details below.

Director of B2B Marketing, Demand Generation

| Greater NYC Area

As the Director of B2B Marketing at Vimeo, you’ll create and manage highly impactful campaigns that acquire, engage, and retain a growing number of enterprises turning to Vimeo for video and live streaming solutions.

You’ll work with a growing B2B marketing team to scale qualified lead acquisition, build and continuously optimize digital marketing, account-based marketing (ABM), email automation, social, and event-based marketing channels. Success in this role means that more companies than ever are proactively choosing Vimeo to support their communications and grow their businesses.

This is the right opportunity for an experienced B2B marketing leader who is looking to build a best-in-class demand generation program, team, and play a key role in our triple digit growth story in 2019.

What you’ll do:

  • Collaborate with a cross-functional team to define and shape a B2B marketing approach that will achieve new business bookings and retention/upsell targets
  • Build and manage all B2B marketing programs to budget, timeline, and goals (including hiring and management of employees, outside agencies and contractors)
  • Oversee day-to-day execution of the B2B marketing calendar, including content, events, email, and advertising
  • Define quality standards and inform key messages for all campaigns in alignment with industry best practices for B2B communications
  • Create and deliver against key metrics, including Marketing Qualified Leads (MQLs), opportunities, pipeline sourced / influenced, bookings, and customers retained
  • Review all B2B marketing campaigns, and lead the team as they manage launch and review, guiding sales engagement and follow-up processes for each campaign
  • Work with the content marketing team to ensure that the right content gets in front of the right audience at the right time
  • Work with marketing operations to continually optimize marketing automation and lead acquisition platforms and processes
  • Create B2B forecasts and marketing reports with detailed data and insights

Skills and knowledge you should possess:

  • 7-10 years of marketing experience, with a focus on B2B campaign design and demand generation
  • Deep experience with digital acquisition channels, marketing automation (Marketo preferred) and SaaS marketing at scale
  • Passion and empathy for video creators; as a marketer you’ve been there, too, and want to be a part of building a better experience
  • Analytical and data-driven, proficient with multi-variate testing, B2B attribution models, personalization, and ABM
  • Extensive knowledge of success metrics, behavioral and demographic targeting, and ROI-driven marketing optimization techniques
  • Exceptional communicator and effective storyteller who can match the message to the medium and get results
  • Naturally operates cross-functionally, and engages both peers and executive audiences in dialogue so everyone can do their best work
  • Thrives in high-growth environments

About us:

At Vimeo, our mission is to empower video creators to tell exceptional stories and connect with their audiences and communities. Home to more than 80 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform, providing powerful tools to host, share and sell videos in the highest quality possible.

We work hard to enable creators of all kinds to succeed, and to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day.

Vimeo is based in New York City, with additional offices in Europe and India. Vimeo is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.

Read Full Job Description
Apply now
loading ...
Emailed

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • GroovyLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • ElasticsearchFrameworks
    • WebpackFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • LocalyticsAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Vimeo is home to a highly ambitious, super innovative, and lovingly hilarious team. Come find us working hard and laughing loads at our HQ in Chelsea.

An Insider's view of Vimeo

What are some social events your company does?

Vimeo loves to break it down on the dance floor so it's tradition to make sure that happens! Events cater to a variety of interests and lets you try something new with your Vimeo family. From karaoke to channel your inner Celine, scavenger hunts for the adrenaline rush, to paint nights that let your creative genius shine - we do it all with loveo!

Tenniel

HR Manager

What projects are you most excited about?

We just moved our main serving stack to a cloud environment, so now we get to modernize our infrastructure to take advantage of that: we get to take everything apart and put it back together in a more automated, reliable, and sustainable way.

Mike

Lead Site Reliability Engineer

What unique initiatives do you have that encourage innovation?

We believe the best ideas come from anywhere. Our biggest product launches have come from Vimeo Jams (hackathons), Creator Lab experiments, contributing to open source protocols, engaging our community, and crowdsourcing across the company. Innovation isn’t a buzz word to us – it's how we push the boundaries of storytelling and empower creators.

Anjali

CEO

How do you collaborate with other teams in the company?

At Vimeo, collaboration takes many shapes and forms. It could be a simple direct message, it could be pulling up a chair and code-pairing, or it could be a team meeting. The key is being able to easily and efficiently collaborate from department to department. Vimeo provides all the tools necessary to make that happen.

Dan

Front-End Engineer

What are Vimeo Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
More Jobs at Vimeo36 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Product
new
New York
Project Mgmt
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Finance
new
New York
Design + UX
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Developer
new
New York
Sales
new
New York
Sales
new
New York
Sales
new
New York
Developer
new
New York
Marketing
new
New York
Developer
new
New York
Developer
new
New York
Marketing
new
New York
Product
new
New York
Developer
new
New York
Sales
new
New York
Developer
new
New York
Product
new
New York
Developer
new
New York
Sales
new
New York
Developer
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York