Director, Brand Creative & Content

| Greater NYC Area
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Director, Creative and Content

New York OR Remote

Company Description

Quartet is a healthcare technology and services company on a mission to improve the lives of people with mental health conditions. We connect people to the right mental health care at the right time. Our collaborative technology and range of services bring together physicians, mental health providers, and insurance companies to effectively improve patients' health and drive down healthcare costs. Backed by $160.5 MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners, Deerfield Management, Centene Corporation, and Echo Health Ventures, Quartet is headquartered in NYC and is currently operating in several markets across the United States — Pennsylvania, Washington, Northern California, New Jersey, North Carolina, Louisiana, and Illinois.

About the team & Opportunity

Quartet is hiring an experienced Director, Content and Creative, to join as a leader on the Marketing & External Affairs team. This person will grow the Quartet brand to resonate with our users, owning the company’s strategy and development of all marketing content and creative. They will lead a team of visual designers and content producers to make Quartet’s narrative, storytelling, and value proposition come to life for our audiences: patients, mental health providers, referring providers, and health insurance plans. This person will work in close collaboration with the Marketing & External Affairs’ product and performance marketing vertical to build and test campaigns that drive performance, acquisition, and engagement.


  • Build a brand that resonates directly with consumers 
  • Oversee all aspects of the brand including persona, identity, style and tone, as it pertains to Quartet’s users; guide visual design and copy teams on building content and creative that grows awareness, engagement, and loyalty to our brand 
  • Partner with product designers to ensure the visual experience in our product and overall brand strategy per audience work together cohesively and consistently
  • Leverage user, cultural, and industry insights in all you do. Work cross-functionally (Product, Performance Marketing, Research, and Markets teams) to learn about user behaviors based on data and research, leveraging insights to build segmented marketing experiences that resonate with users
  • Advance business goals and performance through the creation of creative campaigns, overseeing visual design, content, and copy. 
  • Ensure continual learning via A/B testing of creative and content to improve channel growth and ROI
  • Serve as a leader of the Marketing & External Affairs Team, contributing to strategy, planning, prioritization and execution
  • Direct the strategy and execution of all brand and messaging concepting across multi-channel distribution (e.g. digital, email, print)
  • Architect multifaceted campaign concepts that work across the entire marketing funnel and throughout different channels (digital, email, text, print), delivering on key OKRs / performance goals, with ongoing optimization based on data-driven insights
  • Inspire, manage, and grow a small talented team of in-house visual designers, and content producers responsible for developing unique creative concepts for marketing and advertising campaigns, collateral, and communications to users (including but not limited to brand campaigns, digital ads, video, collateral, email, text, fax, direct mail) Source and manage external creative consultants and vendor relationships, as needed
  • Manage relationships with partners (health insurance plans) to build marketing campaigns, content and distribution to help their members get access to mental health care

Minimum Qualifications:

  • Passionate about storytelling, user experience, and the development of engaging content and campaigns to help people get the mental health care they need
  • 10+ years experience developing and managing the development of a brand -- both visual design and messaging -- for a diverse group of audiences to drive marketing performance and grow business, including 3 - 5 years of management experience
  • Experience in rethinking, evolving, and building new brand marketing strategies to drive business results
  • Experience taking a B2B brand and building a direct to consumer experience 
  • Experience leveraging research, performance data, and user insights to make data-informed decisions while driving innovative creative strategies; comfort collaborating with performance marketing team to test and iterate on creative concepts and campaigns
  • Experienced across all aspects of creative development and content creation

Preferred Qualifications: 

  • Background in UX/UI a plus
  • Experience being customer or client-facing a plus
  • Experience in healthcare or healthtech is a bonus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • Sci-KitLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • PySparkFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • OptimizelyAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail
    • MarketoLead Gen


Being next to Bryant Park allows us to take meetings while taking a walk. Plus, lunch spots galore (priorities) and easy access to trains.

An Insider's view of Quartet Health

What’s the vibe like in the office?

Quartet’s office vibe creates a space that balances productivity, creativity, and collaboration. No matter if you are in scheduled meetings with team members, focusing in a phone-booth style cubicle, having an impromptu meeting with someone across the company on the couches, or grabbing a bite to eat and cold brew in the kitchen


Lead Operations Coordinator

What does your typical day look like?

I take calls from our patients, in our different markets across the country and my goal is to connect them to the right provider to ensure they get the care that they need. It feels great to make a difference at that moment, for another human being that is going through difficulty. My job makes a difference in someone's life; it feels rewarding.


Patient Inbound Specialist

How has your career grown since starting at the company?

Quartet has given me opportunities to discover what I enjoy and excel at professionally, and what I’m eager to grow in, even if it doesn’t come naturally. Prior to Quartet, I had viewed my career linearly, but after 3 roles in Business Development, BD Ops and now Strategic Partnerships, I’m grateful for each leadership and learning experience!


Strategic Partnerships

How do you make yourself accessible to the rest of the team?

I am proud of Quartet's open culture. Our whole team can reach out at anytime; I meet with teams many times a week, and often have 'skip levels' too. We have 'Free Form Food Fights' twice a month - a time where I meet with any and all Quartetian's without an agenda except to be available to answer any questions they have, live or anonymously


Chief Executive Officer

How do you collaborate with other teams in the company?

I work cross functionally with teams to help assess the current state of our markets and understand where there are areas for improvement and expansion. By analyzing data & communicating findings to teammates across the organization, we are able to refer more patients to care while increasing the speed to which they arrive at their 1st appointment


Strategy Analyst, Customer Success

What are Quartet Health Perks + Benefits

Quartet Health Benefits Overview

Quartetians receive unlimited vacation, volunteer opportunities, catered lunches, snacks, team events and outings, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental & military leave, employee resource groups, professional development, 401K, stock option grants.

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Our dental plan includes orthodontia too.
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy entitles Quartet Employees to receive 10% discount on premiums.
Wellness Programs
Team workouts
Quartet's team workouts include bi-weekly group meditations and a bank of fitness videos specifically for Quartet employees! We also offer subsidies for ClassPass workouts too.
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Acme Co. provides Subsidized child care.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We reimburse up to 15000 for eligible adoption expenses and 16 weeks of paid leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Tuesday, and Thursday.
Game Room
Our game room includes Ping Pong, Video Games, Board Games and a regular games night hosted by our own engineers.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Quartet hosts lunch and learn meetings once per month, minimum and they cover topics from technology related issues through to mental healthcare and wellbeing.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program.

Additional Perks + Benefits

Enhanced mental health benefits. Paid membership to One Medical. Pre-tax health, transit and dependent care flexible spending accounts. True work life balance. Unlimited vacation, competitive family leave policy with return to work assistance. Generous paid military leave. Game nights. Book club. Amazing office, stocked kitchen with kombucha. Regular company and departmental offsites, holiday celebrations, and monthly distinguished speakers.

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