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Director, Brand Marketing

| Greater NYC Area

THE ROLE

Peloton’s Director of Brand Marketing will drive the strategy and positioning of key elements within Peloton’s global brand portfolio. They will also be responsible for the full end-to-end go-to-market implementation of these strategies by leading the development of several key portfolio campaigns. They will work closely with the consumer insights team to help identify key consumer trends and then leverage these insights as the foundation to develop compelling positioning and strategy. In this highly collaborative role, they will work closely with Operations to position Peloton’s best-in-class Member services, as well as Peloton’s product and content teams with strategic positioning and execution of future hardware, software and content offerings to future proof the Peloton brand. The ideal candidate will be a strategic leader inspiring cross-functional teams, agency partners and the Peloton executive team to support, adopt and execute key strategic initiatives for the brand.

RESPONSIBILITIES

  • Work with consumer insights team to get a deeper understanding of our consumer 
  • Leverage these insights to develop ownable and commercially focused positioning in the marketplace
  • Develop go to market plans to translate positioning into new marketing initiatives
  • Drive cross - functional collaboration with department leads to ensure strategy delivers on the business needs

QUALIFICATIONS

  • 6+ years experience, either in-house or at a brand strategy agency, driving strategic product and brand positioning from insights all the way through to successful execution
  • Experience translating rich consumer insights into actionable and compelling marketing briefs
  • Project management skills to manage multiple high-profile and high-budget projects at once
  • Ability to work collaboratively and cross-functionally in a fast-paced environment

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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