Director of Demand Generation

| Greater NYC Area | Remote
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Turn Email Marketing into a Revenue Generating Channel

 

Sisense is looking for an experienced, growth oriented Demand Generation leader to help the company build a robust pipeline of new business and expansion opportunities for the Sales team.   In this role you’ll be responsible for the multichannel demand strategy, execution, ideation, and optimization across Digital, SEM, SEO, ABM, email and campaigns. If you’re a builder that loves using an analytical approach to demand generation growth and is passionate about digital marketing, this is an amazing opportunity for you.

Reporting to the VP of Revenue Marketing, the Director of Demand Generation will lead a global team of marketers in designing, executing, measuring and optimizing programs and campaigns that drive results.   An ideal candidate will understand full funnel marketing tactics – brand advertising and creative, media and digital marketing,content, ABM, demand generation reporting and process. We are a data driven company, and you’ll have some of the best data insights in the business using our own product, and you’ll confidently report on how you have driven business success through marketing.

WHY YOU SHOULD JOIN OUR TEAM:

Sisense is a fast growing company and the Marketing team is leading the charge.  We are a fast-paced team that is creative, innovative and data driven.  We are collaborative and supportive, but not micro-managerial. The Marketing leadership team brings deep experience and expertise in B2B SaaS marketing at companies including Salesforce, eBay, and Adaptive Insights, and will mentor and help you achieve your career goals.

 

HOW YOU’LL RAMP:

By Day 30:

  • You’ll develop an understanding of Sisense’s overall position in the marketplace and the value proposition of each of our offerings 
  • You’ll know the key personas Sisense speaks to and how to market to them.
  • You’ve assessed our current Inbound and Outbound demand gen strategies and programs and have developed a sense of what’s working.

 

By Day 60:

  • You’ve contributed to current campaigns and program to help optimize performance
  • You’re developing the go-forward strategy and achieving buy-in with key stakeholders in Marketing and Sales
  • You’re building the next set of programs and campaigns 
  • You’re reporting on performance and identifying insights to help drive optimization and scale.

 

By Day 90:

  • You’ll have full ownership and responsibility of the Demand Generation team, and you are executing against the agreed-upon strategy and plan
  • You’ve developed a plan to test and optimize key elements of the program
  • You’re beginning to think about new channels and tactics to test
  • Your efforts are beginning to show demonstrable results in the amount of qualified pipeline generated per dollar invested

 

WHAT YOU’VE ACCOMPLISHED… SO FAR:

  • You’ve developed and scaled demand generation programs across multiple digital channels to create qualified pipeline for Sales teams
  • You’ve partnered with Sales team to create and execute joint campaigns
  • You’ve run a successful ABM program that has generated significant results
  • You’ve managed teams of demand gen marketers and helped your team learn, improve and grow
  • You’ve reported on program performance to a senior audience
  • You’ve managed $1M+ budgets across multiple channels

ABOUT SISENSE:

  • We're a passionate, venture-funded team with more than 2000 customers, including Nasdaq,  GE Healthcare, Honda, Verizon, and Philips 
  • We believe strongly in a data-driven approach to all that we do. We're constantly measuring and optimizing everything about the business.
  • We have close relationships with our customers.
  • We’ve been recognized by Comparably, Glassdoor, and Gartner for our amazing company culture.
  • We have super high customer retention — better than best in class SaaS companies.
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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • D3JSLibraries
    • jQueryLibraries
    • HighchartsLibraries
    • LeafletLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • GraphQLFrameworks
    • apolloFrameworks
    • MobxFrameworks
    • RabbitMQFrameworks
    • Apache CordovaFrameworks
    • iOS SDKFrameworks
    • Android SDKFrameworks
    • IonicFrameworks
    • MongoDBDatabases
    • RocksDBDatabases
    • MonetDBDatabases
    • SeismicCMS
    • ConfluenceCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

1359 Broadway 4th Floor , New York, NY 10018

An Insider's view of Sisense

How does your team reward individual success?

Employees deserve constant recognition for their hard work and I believe in celebrating individual wins on a daily basis. My team has a Slack channel that allows us to post our wins throughout the day. On a larger scale, we have the Sisense Sizzle, a bi-weekly opportunity for the office to celebrate anniversaries, promotions, peer awards, and more!

Eden

Business Development Representative Team Lead

How do you collaborate with other teams in the company?

Collaboration is in Sisense’s DNA. Sales helps my team grow, bringing in new projects, so we return the favor when they need references or technical advice to help close a deal. R&D helps us develop solutions, so we provide them feedback to improve our product. There’s always a new challenge, but everyone is willing to pitch in.

Max

Solutions Architect

How does the company support your career growth?

Sisense hosts a program that discusses our internal mobility process and skills development to advance your career to the next level. I expressed my interest in a role on the People team in our new San Francisco office, and now I'll be relocating to help grow the engineering team there!

Avril

Technical Recruiter

What is your vision for the company?

My vision for the company is to grow a diverse and professional community of builders who will moonshot their career and accelerate our growth. We strive to empower builders to be their best selves and do their work!

Nurit

Chief People Officer

What kinds of technical challenges do you and your team face?

Delivering an effective BI solution requires data modelling, product customization, and our API to meet customer requirements. With quick access to dedicated R&D mission teams and loads of experience from colleagues, I know that everyone is committed to overcoming these technical hurdles, and this directly contributes to our customers' success.

Chad

Enterprise Business Intelligence Consultant

What are Sisense Perks + Benefits

Sisense Benefits Overview

Sisense Inc. offers a comprehensive benefits program to all eligible employees. Employees are eligible to enroll in the various plans on the date of hire, within 30 days of a qualified life event, or annually during the open enrollment period. We are confident that you will find this benefit package of great value to you and your family.

Medical, Dental and Vision plans, health savings account with employer contribution, flexible spending account employer paid long term and short term disability, employer paid Life Insurance and AD&D Insurance, additional Life and AD&D insurance options, 401K Plan w/ employer match, 10 Paid Holidays, 15 PTO Days, 5 Sick Days, plus additional 4 days off a year, first Friday after each end of quarter we “Come up for Air” (mandatory and doesn’t take away from your vacation days), health advocacy, employee assistance program, generous employee referral program, free stocked kitchens, WellSense programs that include yoga, workout programs, etc to promote healthy/happy employees, discounted tickets (ticketsatwork), paid parental leave, pretax parking/commuter benefits (NYC), Paid Parking (AZ), Employee Experience Program that includes monthly/quarterly events like happy hours, employee outings, summer party, holiday party.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Sisense's offers several Flexible Spending Accounts (FSA) through Wageworks. The programs are: Health Care FSA, Dependent Care FSA, and Commuter Benefits.
Disability Insurance
Sisense's provides short-term and long-term disability.
Dental Benefits
Sisense provides two options for Dental through Delta Dental: DHMO and a PPO.
Vision Benefits
Sisense's Vision Service Plan is covered by VSP.
Health Insurance Benefits
Sisense's health insurance plan is with Cigna and we offer three options, PPO, HSA - High, & HSA - Low.
Life Insurance
Sisense offers employees who work 30 hours or more, basic Life Insurance and employees have the option to elect voluntary Term Life Insurance.
Wellness Programs
Sisense's offers bi-weekly yoga classes and monthly mashups activities.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Diversity Program
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