Director, Growth Marketing

| Greater NYC Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

ABOUT THE TEAM AND ROLE

theSkimm’s Growth Marketing team is a group of fast-moving, data-driven, and creative thinkers who drive growth and engagement across all TheSkimm’s platforms and products. The Director of Growth Marketing will help drive and oversee our audience acquisition strategies across paid and unpaid tactics.

The Director of Growth Marketing will report to the Vice President, Growth Marketing, and an integral part of the broader marketing team encompassing Growth and Brand.  We’re looking for a talented growth marketer who has a proven track record of driving sustainable growth for digital platforms and properties. You will be responsible for driving audience growth strategy and managing a small but mighty team of growth marketing specialists who lead paid acquisition and audience development. The ideal candidate is a self-starter, a fantastic people manager, and an excellent cross-functional collaborator who is excited to bring TheSkimm’s growth to the next level.

WHAT YOU'LL BE DOING

  • Partner closely with VP, Growth Marketing in the development, execution, and evolution of the audience growth tactics, inclusive of management and implementation of the paid media budget, forecasting, channel/vendor testing strategies, creative/messaging development, and performance benchmarks.
  • Lead strategy and exploration into new acquisition verticals and tactics, inclusive of execution as needed.
  • Collaborate closely with Lifecycle/Retention teams on collaborative program strategies that drive product adoption and user referrals.
  • Work closely with our Audience Development Manager, help craft and further define an audience-first strategy to identify and establish sustainable, ongoing relationships with audience partners/platforms to hit our growth goals.
  • Work closely with our Performance Marketing Manager, help drive vendor onboarding, creative testing and other optimizations (online and offline). 
  • Collaborate with the broader team and stakeholders to drive new diverse audiences to theSkimm properties.
  • Work closely with direct reports to develop and refine creative and messaging that best articulates product value.
  • Support client activation and campaign delivery with the Sales team. Work with the broader marketing team to develop consumer marketing goals for brand campaigns as needed.
  • Actively contribute to the professional development of an ambitious, smart, and nimble team.

WHAT WILL SET YOU UP FOR SUCCESS

  • 7+ years progressive experience in growth marketing functions with a proven track record of driving growth in a digital media and/or digital-first DTC brand/company.
  • 2+ years people management experience
  • Hand-on experience managing and optimizing campaigns in-platform.
  • Expertise with Google Analytics, Looker other industry-standard analytics tools.
  • Strong eye for compelling and resonant creative and messaging for acquisition.
  • Experience with audience growth partnerships, affiliates, distribution platforms, and/or other referral-based marketing relationships.
  • Strong analytical skills with the ability to identify trends and provide action-oriented insights.
  • Strong experience partnering with technology and analytics teams.
  • Passion for theSkimm's brand and products.

WHAT WE OFFER

  • Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
  • Competitive salary & equity packages
  • Flexible vacation policy and generous holiday observances
  • One Medical Membership
  • Gym membership reimbursement
  • Complimentary access to theSkimm’s growing suite of membership products
  • The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than 12 million people. We're fundamentally changing the way our members consume news, consider products or services, and take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, and more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed and empowered choices whether that be in civic engagement, finance, career, health, and more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

50 West 23rd Street, New York, NY 10010

What are theSkimm Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
theSkimm provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
theSkimm offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Continuing Education stipend
Time allotted for learning
More Jobs at theSkimm17 open jobs
All Jobs
Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Product
Project Mgmt
Sales
Content
Marketing
new
New York
Sales
new
New York
Content
new
New York
Marketing
new
New York
Marketing
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
Content
new
New York
Content
new
New York
Design + UX
new
New York
Content
new
New York
Project Mgmt
new
New York
Developer
new
New York
Product
new
New York
Content
new
New York
Content
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView theSkimm's full profileSee more theSkimm jobs