Director, Inbound Marketing

| Greater NYC Area | Hybrid
Employer Provided Salary: $165,000-$185,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 11:01 p.m. (EST) on Tuesday, April 4, 2023
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About Us

Riskified empowers merchants and shoppers to realize the full potential of eCommerce by making it safe, accessible, and frictionless. Our global team helps the world’s most-innovative eCommerce merchants eliminate risk and uncertainty from their business. Merchants integrate Riskified’s machine learning platform to create trusted customer relationships, driving higher sales while reducing costs. Riskified has reviewed hundreds of millions of transactions and approved billions of dollars of revenue for global brands and fast-growing businesses across industries, including Wayfair, Wish, Peloton, Gucci, and many more. As of July 29th, 2021, Riskified has begun trading on NYSE under the ticker RSKD. 

About the Role

Riskified is seeking a success-driven Director of Inbound Marketing to lead our inbound digital marketing team. This role will be a key member of the growth marketing leadership team responsible for developing and implementing digital media strategies to help achieve Riskified’s business goals. 

The ideal candidate thrives in a fast-paced environment, is metrics-driven, and has proven experience planning and executing innovative programs across new and existing channels (both paid and organic) and interacting with large cross-functional teams. If you are adept in liaising with key business partners, external agencies, and global teams to align all stakeholders around a common goal while leading a team that manages all aspects of full-funnel paid and organic media campaigns and nurture paths including strategy, planning, execution, optimization, and measurement this role is for you.

What You'll Be Doing

  • Drive and optimize global digital marketing acquisition programs based on awareness, demand generation, return on ad spend, and engagement through all available digital channels
  • Analyze details of marketing channel efficiency: cost, performance, and new opportunities
  • Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics
  • Deliver an immersive brand experience experience by contributing to the ad creative process and drive creative performance learnings across the buyers’ journey
  • Maintain a thorough understanding of the global market, account acquisition trends, and competitive landscape
  • Monitor the effectiveness of paid media investments and nurture paths and implement ongoing improvements to drive business impact
  • Report on progress against goals and relevant paid media marketing and nurture metrics for in-depth business reviews and reports for senior leadership
  • Manage team of talented digital marketers, collaborate with internal stakeholders, and manage external agency resources


  • 10-12+ years progressive digital marketing experience, with some in house experience, at least 2-3 years in people management
  • Experience in a B2B enterprise SaaS company, ideally with a limited TAM
  • A true mix of SEM and SEO skills
  • Proven ability to lead, influence, align and inspire cross-functional teams, including those who are not direct reports
  • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
  • Expertise in digital marketing best practices and martech landscape, including Google, Facebook, LinkedIn, 6Sense, Pathfactory and other digital platforms
  • Metrics driven with demonstrated analytical skills to measure impact and determine improvements with strong understanding of marketing measurement and testing methodologies
  • Adept at building and managing relationships with external media partners and agencies
  • Experience using data analyzation tools, like Tableau and Microsoft Excel to analyze results

The base salary range for this position is $165,000-$185,000. This range is applicable to candidates who will perform the job either wholly, or in part, within New York City. Actual salary will be based on qualifications, competencies, and location. If you feel this range is not attractive, we encourage you to let us know through the application process. 

Base salary is just one part of the pay package at Riskified. All full-time regular employees receive a bonus target and are eligible to receive stock-based awards. Also, our value proposition goes way beyond compensation: our perks and benefits package, culture, community, and learning and development programs are just some of the elements we provide to bring value to our employees. We invite you to apply to learn more about what we have to offer. 

Life at Riskified

We are a fast-growing and dynamic tech company with 750+ team members globally. We value collaboration and innovative thinking. We’re looking for bright, driven, and passionate people to grow with us. 

Some of our NYC Benefits & Perks:

  • Our NYC team is currently working in a hybrid of remote and in-office for all our team members
  • Fully-covered medical, dental, and vision insurance from your first day
  • Equity for all employees, 401(k) + matching, commuter benefits
  • Catered lunch, fully-stocked kitchen, team events, happy hours, birthday celebrations
  • Yoga, pilates, soccer league, wellness classes 
  • Wide-ranging opportunities to volunteer and make an impact in local communities 
  • Commitment to your professional development with global onboarding, sales bootcamp, skills-based courses, full access to Udemy, lunch & learns 
  • Awesome Riskified gifts and swag! 

In the News

Reuters: General Atlantic-backed Riskified valued at $4.3 bln in NYSE debut

Fortune Magazine: Riskified named Best Workplaces in New York for 2022

The Muse: Q&A with Sales Enablement Manager Benedikt Parstorfer

Globes: Riskified is among Israel’s fastest growing companies 

TechCrunch: Riskified Prevents Fraud on Your Favorite E-commerce Site

CTech: Riskified’s VP HR on Post-COVID Flexible Work Routines

Riskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.

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220 Fifth Ave., New York, NY 10001

An Insider's view of Riskified

What's something quirky about your company?

At Riskified, I can be proactive in my own development and seek out precise resources. For example, I purchased a few books on subjects that I was researching and participated in paid webinars and different conferences to learn about my domain. My managers support me with those initiatives.


Payment Fraud Product SME

How do you collaborate with other teams in the company?

Riskified is built on collaboration. Nothing happens without constant engagement, and it makes sense right? We offer products that resonate with our customers and that can only happen if we listen to each other. On any given day, I could be chatting with our sales, AM, legal, finance, product teams—you name it. It’s one of the things I enjoy most!


Corporate Development & Strategy Associate

How does the company support your career growth?

The collaborative nature here is the best that I’ve ever experienced. People are really looking to do everything they can to make sure that we’re able to solve problems as quickly as possible for our merchants. My job is made so much easier by having such a quick reaction time internally and so much support from leadership.


Enterprise Account Manager

What unique initiatives do you have that encourage innovation?

There’s a wealth of resources. Something unique is that Riskified partners with employees as subject matter experts who act as instructors to spread knowledge and teach materials across different departments. They work with our learning and development team to define program content based on priorities of the business.


Senior Data Integration Engineer

How would you describe the company’s work-life balance?

I’m able to achieve work-life balance because my team trusts me to have autonomy. Each person on the team has the authority to define how to focus their work and the parameters for success. That’s why I’m able to prioritize providing clients with high quality work while also making room to enjoy life in the new city I moved to.


Data Analyst, Merchant Health

What are Riskified Perks + Benefits

Riskified Benefits Overview

Healthcare - Full medical, dental, and vision insurance from your first day
Equity - Equity options for all employees
Financial Benefits - 401(k) + matching with immediate vesting, commuter benefits
Professional Development - Customized training courses, company-wide learning, volunteering opportunities
Snacks and More - Fully stocked kitchen with healthy snacks, catered lunch, lunch stipend, weekly happy hours
Celebrations and Activities - Team events, birthday gifts, yoga, pilates, soccer, basketball, and more

Volunteer in local community
Riskified offers quarterly volunteer activities for its employees which include food pantries, park cleanups, & more. In addition, we also host in office workshops for local schools in the community.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Riskified has monthly global team meetings, where we join together, both in person and on zoom, to listen in on the latest updates and ask any questions that are top of mind.
Flexible work schedule
Riskified offers a flexible work schedule and also runs on a hybrid model of 3 days in office and 2 days working from home.
Documented equal pay policy
Mandated unconscious bias training
Unconscious bias training is included in our interview training for all employees participating in the interview process.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Riskified employee resource groups, include Women at Riskified and RiskiPride. All groups have the opportunity to both host and attend events.
Hiring practices that promote diversity
Interview training focuses on diversity & inclusion training to ensure we maintain a fair and equal hiring process.
Diversity recruitment program
The recruiting team dedicates time to focus on diversity sourcing and screening. Recruitment partners with hiring managers and interviewers to select the right candidate from a diverse pipeline.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
We offer weekly yoga sessions via zoom so employees can join from the office or their home. We also participate in recreational sports including soccer and basketball.
Mental health benefits
Riskified covers 3 therapy sessions for every employee, as well as unlimited access to a personal care navigator and wellness exercises that have self-guided content.
Wellness days
Riskified employees are given 8 sick and mental health days per year.
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Riskified offers employees 20 pto days, with the ability for up to 10 to roll over from the previous year.
Paid volunteer time
Employees are able to participate in volunteer activities and are allowed up to 4 hours per month to volunteer on company time.
Paid holidays
Paid sick days
Riskified employees are given 8 sick and mental health days per year.
Flexible time off
Company-wide vacation
Twice a year, Riskified has a company wide recharge weekend where all employees are given a 4 day weekend.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Fitness stipend
Riskified offers a reimbursement of $200 per 6 month period for fitness membership dues.
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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