Director, Marketing (Product) at Quartet Health

| Greater NYC Area
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DIRECTOR, MARKETING (PRODUCT)


THE ROLE

The mission of this role is to collaboratively envision, build, and lead Quartet’s strategy to market the Quartet platform to our users -- mental health providers, primary care providers, and patients. 

This will translate into a strengthened capacity to scale user acquisition, and continued growth, engagement, and retention. You’ll drive creative, user-centered campaigns that position Quartet to meet ambitious acquisition campaigns in all markets. Additionally, you will creatively engage existing users to improve initiation, utilization, and engagement. Internally facing, you’ll collaborate cross-functionally to design, test, and iterate on creative campaigns. 

Reporting to the VP, Marketing & External Affairs, you’ll collaborate as a leader on a team that is passionate about our mission to improve the lives of people with mental health conditions. This leader will manage a small team.

ACCOUNTABILITIES

You’ll unlock the next wave of marketing-driven acquisition and growth at Quartet, leveraging content, channels, and storytelling to alter performance. Leader will understand value proposition, develop an intimate understanding of different user profiles, and drive creative campaigns and marketing strategies that leverage user-specific insights and performance data. 

Creative Campaigns & Engagement

  • Build market-specific launch and user acquisition strategies, hitting company-wide engagement numbers. Ensure strategies are reflective of market-research and data-driven insights, segmenting by market.
  • Develop compelling messaging, storytelling, and content to drive acquisition and engagement. Maintain strong focus on building trust and aligning around value for different audiences.
  • Drive strategy around channels, placement, landing pages, etc to scale user acquisition and growth campaigns. 
  • Grow Quartet social media and paid advertising functions to grow awareness, affiliation and acquisition among users.
  • Oversee development of collateral and related user-facing marketing content to support Sales and Field teams.
  • Health care experience a plus.

Research & Insights

  • Set clear targets that ladder up to company goals, and measure performance to be data-driven in decision-making. 
  • Showcase ROI over time as new strategies, targeting, testing, and campaigns are designed and executed, driving stronger acquisition of and engagement with mental health providers and physicians.
  • Continue to Create a research-informed culture that leverages data-driven and user insights to identify opportunities and make decisions. 
  • Position Marketing team to become the in-house expert of understanding Quartet’s audiences by market, geography (rural vs triangle), line of business (Medicaid, commercial, etc), practice (system v. independent), etc. 

Cross-Functional Collaboration & Leadership

  • Inspirational and engaging leader, coach and mentor capable of investing in growing a team.
  • Strong manager of people. Visionary leader who can assert a philosophy (collaboratively) and execute.
  • Build collaborative feedback loops with the Field, Inside Sales, Business Intelligence, Product, to gain better understanding of user lifecycle and craft high-impact growth strategies across all parts of the user funnel.

MINIMUM QUALIFICATIONS

  • BA/BS with 8+ years of experience in product marketing, user acquisition or growth marketing, or related fields.
  • Creative capacity to lead content generation, oversee creative design, and understand the user experience to improve adoption and engagement. 
  • Proven track record of delivering measurable business outcomes by combining the full scope of digital marketing levers with relevant data insights.
  • Passion for user insights and proven experience analyzing a marketing funnel; ability to identify and measure different growth opportunities and to develop successful strategies to meet them.
  • Passion for the creative areas such as subject lines, calls to action (we do!), and crafting messaging and content for different audiences.
  • The ability to think strategically, synthesize complex ideas into actionable recommendations, and develop comprehensive, data-driven marketing plans.
  • Familiarity with Salesforce and integration with marketing platforms.
  • Tested approach to navigating health care market is important. 
  • Strong written and verbal communication skills.
  • You are kind to people, can get along well with others, and have a passion for our mission.

PREFERRED QUALIFICATIONS

  • Healthcare experience (B2B, B2C) a strong plus.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • Sci-KitLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • PySparkFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • OptimizelyAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail
    • MarketoLead Gen

Location

Being next to Bryant Park allows us to take meetings while taking a walk. Plus, lunch spots galore (priorities) and easy access to trains.

An Insider's view of Quartet Health

What’s the vibe like in the office?

Quartet’s office vibe creates a space that balances productivity, creativity, and collaboration. No matter if you are in scheduled meetings with team members, focusing in a phone-booth style cubicle, having an impromptu meeting with someone across the company on the couches, or grabbing a bite to eat and cold brew in the kitchen

Katie

Lead Operations Coordinator

What does your typical day look like?

I take calls from our patients, in our different markets across the country and my goal is to connect them to the right provider to ensure they get the care that they need. It feels great to make a difference at that moment, for another human being that is going through difficulty. My job makes a difference in someone's life; it feels rewarding.

Subomi

Patient Inbound Specialist

How has your career grown since starting at the company?

Quartet has given me opportunities to discover what I enjoy and excel at professionally, and what I’m eager to grow in, even if it doesn’t come naturally. Prior to Quartet, I had viewed my career linearly, but after 3 roles in Business Development, BD Ops and now Strategic Partnerships, I’m grateful for each leadership and learning experience!

Charissa

Strategic Partnerships

How do you make yourself accessible to the rest of the team?

I am proud of Quartet's open culture. Our whole team can reach out at anytime; I meet with teams many times a week, and often have 'skip levels' too. We have 'Free Form Food Fights' twice a month - a time where I meet with any and all Quartetian's without an agenda except to be available to answer any questions they have, live or anonymously

David

Chief Executive Officer

How do you collaborate with other teams in the company?

I work cross functionally with teams to help assess the current state of our markets and understand where there are areas for improvement and expansion. By analyzing data & communicating findings to teammates across the organization, we are able to refer more patients to care while increasing the speed to which they arrive at their 1st appointment

Jake

Strategy Analyst, Customer Success

What are Quartet Health Perks + Benefits

Quartet Health Benefits Overview

Quartetians receive unlimited vacation, volunteer opportunities, catered lunches, snacks, team events and outings, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental & military leave, employee resource groups, professional development, 401K, stock option grants.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Our dental plan includes orthodontia too.
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy entitles Quartet Employees to receive 10% discount on premiums.
Wellness Programs
Team workouts
Quartet's team workouts include onsite yoga sessions and bi-weekly group meditations. We also offer subsidies for ClassPass workouts too.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We reimburse up to 15000 for eligible adoption expenses and 16 weeks of paid leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Tuesday, and Thursday.
Game Room
Our game room includes Ping Pong, Video Games, Board Games and a regular games night hosted by our own engineers.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Quartet hosts lunch and learn meetings once per month, minimum and they cover topics from technology related issues through to mental healthcare and wellbeing.
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Enhanced mental health benefits. Paid membership to One Medical. Pre-tax health, transit and dependent care flexible spending accounts. True work life balance. Unlimited vacation, competitive family leave policy with return to work assistance. Generous paid military leave. Game nights. Book club. Amazing office, stocked kitchen with kombucha. Regular company and departmental offsites, holiday celebrations, and monthly distinguished speakers.

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