Director of Marketing at Narmi

| Greater NYC Area
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Who We Are:

Narmi transforms America’s financial institutions into digital-first institutions. Over the past three years, we’ve grown 100%+ year-over-year, have built and implemented multiple products and have established one of the highest net revenue retention (i.e. how much revenue increases from your existing customer base) metrics in our industry. This means our customers love us and want to buy more products from us.

Our award-winning digital banking and digital account opening platforms have moved millions of dollars and opened thousands of accounts since inception. In fact, the #1 online bank in the country (Radius Bank), leverages Narmi for their entire digital bank: https://www.bankrate.com/banking/best-online-banks/

Narmi's Co-Founders previously ran a financial institution as CEO and CTO so understand the challenges and needs of the market first-hand. This gives us a unique competitive advantage and heavily influences our product and engineering efforts.

We are looking for a Director of Marketing to help Narmi continue to establish itself as the dominant product in the market, drive new leads through innovative marketing initiatives, and help our sales team close top prospects through exceptional training, messaging and "middle of the funnel" strategies.

You should be willing to wear multiple hats, understand the complexity of an enterprise sale and be maniacal about the MQL and SQL components of our funnel. Leveraging freelancers and managing a budget are a must and you will quickly become a valued asset to the team.

Responsibilities

  • Develop the positioning, messaging, and go-to-market strategies for Narmi's Platform
  • Master the top-half of the sales funnel and bring an analytical approach to marketing efforts
  • Work cross-functionally with Sales, Product and Customer Success to meet or exceed Narmi's revenue and market leadership goals
  • Ensure alignment in marketing strategy and positioning throughout the company
  • Understand Narmi target customer base and prioritize prospects accordingly
  • Develop and execute go-to-market plan for Narmi products and services
  • Drive campaigns that activate customers to help tell our story through case studies, content, peer-to-peer review sites, speaking engagements, press releases, etc.
  • Write product positioning and messaging for each customer persona
  • Train Sales team on product messaging, positioning, objection responses and demo-scripts
  • Develop all product assets: sales one-sheets, FAQs, How-to's, definitions, demo videos, website content, etc.
  • Assist in writing of RFPs
  • Nurture partner relationships for awareness and sales growth
  • Assist Customer Success team in marketing to existing customers through newsletters, new feature marketing and upsell positioning
  • Understand competitive drivers and trends and educate staff on product differentiation
  • Partner with our Product team to establish a continuous feedback loop and provide the “voice of the market” during feature development.
  • Manage team of freelancers for content, design and other needs
  • Plan prospect events at conferences and during product roadshows
  • Assist with demand generation strategy as needed

Requirements

  • 5+ Years B2B / SaaS marketing experience to enterprise or large SMB
  • Demonstrated track record of creating go-to-market strategy & positioning products effectively
  • Experience managing a budget and understanding LTV, CAC and conversion metrics
  • Experience owning a quota
  • Excellent writing skills

Nice To Have(s)

  • Understanding of financial institution market spanning banks and credit unions from $100mm in assets to $20bn in assets
  • Knowledge about core banking systems and digital banking providers
  • Product savviness around forward-thinking mobile banking apps, neo-banks and FinTech companies

We believe that high-performing teams include people from different backgrounds and experiences who can challenge each other's assumptions with fresh perspectives. To that end, we actively seek a diverse pool of applicants, including those from historically marginalized groups.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ElasticsearchLanguages
    • AnsibleLanguages
    • TerraformLanguages
    • ConcourseLanguages
    • CI/CDLanguages
    • AndroidLanguages
    • iOSLanguages
    • Test AutomationLanguages
    • ScrumLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WebflowDesign
    • FigmaDesign
    • HubSpotCRM
    • MailChimpEmail
    • MailgunEmail
    • SendGridEmail
    • MarketoLead Gen

Location

Located in Midtown, we're in the heart of New York fintech and just steps away from beautiful Grand Central Station!

An Insider's view of Narmi

What’s the vibe like in the office?

The team at Narmi is amazing! I can genuinely say I love coming into the office daily so I can see my coworkers.

It's a tight-knit group, and we collaborate well. It's great to be in an environment where I know my opinions and perspectives matter and are heard.

Chelsea

Lead UI/UX Designer

What's the biggest problem your team is solving?

If you are the CEO of a financial institution - your #1 priority is to increase deposits, accounts, and profitability in a digital-first manner.

Our customers have experienced industry-leading success such as 63% improvement in support response time and a 55% increase in new account applications.

We try to let the results speak for themselves.

Nikhil

Co-Founder

How does the company support your career growth?

Narmi has an open development process wherein I can be involved in any and every stage of engineering, from initial scope and design to release and client success.

It’s a great feeling to receive positive customer feedback on a product that I had a hand in building out both the fundamentals and specific features of.

Alex

Software Engineer

What unique initiatives do you have that encourage innovation?

We are a very democratic company. Our direction is dictated not by an individual, but instead by all of our stakeholders.

As a company, we meet once a quarter to re-prioritize our medium-term product and engineering goals based on the input of the team, customers and everyday users.

Chris

Co-Founder

How do you collaborate with other teams in the company?

One of the things I love most about Narmi is being able to work closely with other departments without any red tape.

With our open environment, I'm able to work directly with engineering and sales teams quickly on initiatives like implementations and product enhancements by providing customer feedback.

Erin

Director of Business Operations

What are Narmi Perks + Benefits

Narmi Benefits Overview

Narmi supports a collaborative environment and values ideas from employees with different experiences and perspectives. We're looking to find people who can add to our culture, not just fit into it.

We offer a full slate of benefits including competitive salaries, generous PTO policy, company equity, medical, dental, vision, FSA, commuter benefits, and a 401(k) plan. We also offer some unique, fun perks, including team outings and discounted gym memberships.

Culture
Partners with Nonprofits
Narmi partnered with the Common Cents Lab, a non-profit aiming to increase the financial well-being of low-to-moderate income people living in the U.S. to develop its Automatic Savings product.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Shuffle Board.
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Narmi offers employees professional development opportunities like the ability to attend job related conferences and seminars, whether in sales, customer success, or engineering and product.
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We care a lot about fostering community and growth within our company, so if something sticks out to you and is valuable to your growth, let us know! We want everybody on the team to be growing and getting the best of themselves and others at all times.

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