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Director, Performance Marketing

| Greater NYC Area
About Us:
Metric Digital powers marketing for the best, most disruptive direct to consumer brands in the world. We’ve helped companies drive sustainable growth that helped fuel their acquisition, IPO, or next funding round, such as Canada Goose (IPO), Bonobos (Acquired), Hired.com (Series C). Many of our clients are on the IAB 250 list, like JackThreads, Mack Weldon, Hint Water and Nature Box.
We’ve grown from a team of ~5 to a team of ~30 in the last two and a half years, and are looking for leaders to help us continue on our growth trajectory. We also recently published our first book, Badvertising, which uncovers shady practices in the digital marketing industry and helps brand executives avoid them.
The Role:
We're looking for a seasoned performance marketer to lead a team in the strategic planning, activation, optimization and reporting of digital marketing campaigns that ladder up to core client business objectives. The Director of Performance Marketing will set the strategic vision for campaign planning, be a leading client partner and a driving force in the growth and development of their team. 
The ideal candidate will have client services excellence, integrated media planning and activation experience with Paid Search and Paid Social expertise, and a proven track record of driving business growth for their clients.

You Will:

  • Lead the creation of digital marketing strategy across a portfolio of clients that addresses client business objectives & revenue goals, inclusive of customer acquisition, retention and loyalty
  • Direct a team of digital specialists that assist in program strategy and manage Paid Search and Paid Social program execution, optimization and reporting, providing them with ongoing training and road map for career development
  • Collaborate with clients to understand their business goals and translate them into media objectives, performance KPIs and measurement plans
  • Develop the team's storytelling capabilities as it relates to performance insights and implications, and the connectivity to larger marketing and business goals
  • Develop new processes for operational efficiencies to ensure executional excellence and team efficiency as the team continues to grow
  • Challenge the status quo, inspiring the team to approach client challenges in new, unique ways
  • Lead the presentation of business reviews and go-forward plans to executive client stakeholders 
  • Partner with cross-functional teams internally at Metric Digital and externally on the client side to facilitate connectivity in strategy development, execution and performance evaluation

About You:

  • 4-7+ years managing paid digital advertising for performance objectives 
  • Fluency with digital marketing platforms with a strong emphasis on Facebook Ads Manager, Google Adwords and Google Analytics
  • Advanced knowledge of media fundamentals and an ability to educate at all levels, spanning from new junior hires to executive level client stakeholders
  • Player + coach mentality - at a start-up like ours, everyone who manages also needs to do
  • Strong comfort level with, and a POV on, data, analytics and measurement
  • Experience managing a team, with a strong desire and ability to grow and develop talent
  • Ability to work in a fast-paced environment, fully owning whatever is thrown your way
  • Entrepreneurial spirit

Benefits of working at Metric Digital
• Competitive salary + bonuses
• Flexible (unlimited) vacation and remote work policy
• Great medical & dental coverage (and we cover 100% of the premiums) plus free membership in ONE Medical
• Pre-tax benefits (like transit benefits)
• Collaborative, casual office environment full of smart people who like solving problems. As a Metric Collective company, we share our office with ~ 30 other smart, fun, entrepreneurial people
• Responsibility and ownership from day 1
• Fully stocked snack situation
• Awesome company trips

Read Full Job Description

Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • TrelloManagement
    • PipedriveCRM
    • KlaviyoEmail
    • MarketoLead Gen

Location

In Tribeca, commute via the Q/N/R or A/C. Within minutes, get access to a mix of sights & sounds, a melting pot of languages and eateries.

An Insider's view of Metric Digital

What are some social events your company does?

One of the best parts about my job at Metric Digital is my role as CFO, which stands for Chief Fun-Raising Officer. What’s amazing about company outings is the ability to see team members in a different environment. That new light lends perspective to our working relationships. Like when our team did an escape room - nothing brings employees closer

Rob Jenis

Digital Specialist

What does your typical day look like?

Every day is different, and that’s what I love most about my job. Metric Digital is an equal balance of autonomy and accountability. Our culture embraces this 100% and it motivates me to work even harder.

Cherry Lau

Associate Digital Specialist

What are some things you learned at the company?

In the beginning, it was scary. But through testing, trial and error, plus some great senior marketing mentors at Metric who showed me the ropes, now building campaigns is one of my top skills. And I’m able to use it to help our clients grow their businesses.

Hannah Theurer

Senior Digital Specialist

What is your vision for the company?

MD will continue to focus on driving customers for brands with with the highest lifetime value and the lowest cost per acquisition through our existing focus channels (FB, IG, Google, YouTube, Email) at scale. As the marketing landscape evolves, we will also continue to test other and emerging channels to help brands hit their revenue goals.

Kevin Simonson

CEO & Co-Founder

What’s the vibe like in the office?

Everyone is continuously supporting each other in small ways, whether that be a quick hi, joke, check in, or dropping a new campaign insight into Slack as they prep for a client call. They’re happy to do so, never a grumble. It's so refreshing that I thought it must be a bit of a hallucination on the horizon, but it's not!

Regan Colestock

Senior Email Marketing Specialist

What are Metric Digital Perks + Benefits

Metric Digital Benefits Overview

MONEY TALKS
Competitive salary + bonuses awarded multiple times during the year

WORK LIFE BALANCE
Unlimited personal time off

HEALTH COMES FIRST
Full and great Healthcare, Dental, Vision coverage from day one. We cover 100% of the premiums plus free membership in ONE Medical

TRAIN OF THOUGHT
Pre-tax benefits like transit reimbursement

STARTUP CULTURE
Collaborative, casual office environment full of smart people who like driving strategy on innovative channels

BOREDOM = IMPOSSIBLE
Responsibility and ownership of accounts, clients and tasks from day one. Grow fast. Chance to do cool work that has a positive impact.

STAY FUELED
Fully stocked snack and coffee situations

SQUAD HANGS
Awesome company events throughout the year

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Metric Digital employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Metric Digital provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Metric Digital hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per week.
Pet Friendly
Metric Digital's pet policy is dog friendly daily.
Professional Development Benefits
Job Training & Conferences
Metric Digital offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Metric Digital hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-many program, Cross-department program, Career mentoring, Leadership mentoring.
Online course subscriptions available
Paid industry certifications
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