ActionIQ
Our mission is to unlock the power of data to transform customer engagement and create authentic human connections.
Hybrid

Director, Product Marketing

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As Director of Product Marketing, you are a key member of our product organization and will contribute to the success of ActionIQ’s Customer Data Platform. In this role, you will work with cross-functional teams, including sales, product management, and corporate marketing to drive product marketing activities necessary for defining and growing the CDP space and ActionIQ’s market share.

The environment is very team oriented and highly collaborative. You will lead the development and execution of ActionIQ’s go-to-market strategy to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product visibility through thought leadership activities. The ideal candidate should possess outstanding presentation and communication skills alongside strong product and customer use case knowledge.

Responsibility

  • GTM - develop go-to-market strategy, collateral, sales material, and competitive intelligence information to enable direct sales and partner organization success
  • Demand - work with demand generation team to develop proper messaging for campaigns and review ideas to drive lead generation activity
  • Presentation - develop and present content at industry conferences, internal and external partner trainings, analyst workshops, and other events
  • Awareness - collaborate with PR, AR, corporate marketing, and events teams on thought leadership, proper messaging, and product announcements to drive awareness and demand
  • Content - produce and deliver high fidelity external-facing content including thought leadership, presentations, and more by partnering with internal design teams
  • Product SME - act as the company expert for all internal and external questions regarding addressable market verticals, customer personas, buying process, competitive landscape, and product differentiation
  • Project Management - manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines
  • Measure - track content usage, measure performance, document learnings, and report against key objectives to executive team

Requirements

  • Degree - Undergrad required, graduate a plus
  • Functional - 5+ years experience developing core product marketing and go-to-market materials, and delivering training and enablement to enterprise sales teams (marketing clouds and/or CDP a plus)
  • Domain - expertise in B2C enterprise marketing technology stack, first-party customer data and marketing use cases
  • Leadership - ability to collaborate and influence cross-functional internal and external stakeholders
  • Communication - excellent written and presentation skills, including experience in client-facing discussions
  • Delivery - ability to drive project execution with minimal guidance amidst multiple priorities and goals
  • Strategic - proven track record of distilling complex concepts and crafting compelling positioning and thought leadership content
  • Creativity - hands-on ability to design and create a range of marketing assets, including slide pitch-deck

Benefits

  • Work with a fun, inclusive, smart team of people as we build a NYC-based enterprise software company
  • Competitive compensation package, including significant equity component.
  • Backed by top-tier VCs (Sequoia, Andreessen Horowitz, FirstMark Capital)
  • Top health insurance benefits.
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What are ActionIQ Perks + Benefits

ActionIQ Benefits Overview

We offer benefits catered to the whole person, from top of the line healthcare coverage and wellness programs to employee experiences and professional development opportunities, our employees are at the center of all that we do. As an Actionite, you’ll have the opportunity to explore, enhance and expand your skill set through conferences, workshops, experiential learning, cross-team collaboration and more.

We operate in a hybrid model for our NYC based employees (in office: M, W, Th and remote: Tu, Fr) along with two remote seasons during the year where our employees can work from anywhere.

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
In-person all-hands meetings
Bi-weekly meetings where we all come together to learn more about the latest in the organization from leadership and colleagues.
In-person revenue kickoff
Flexible work schedule
Our working hours are 10-6pm EST but this is flexible based on your location and your team’s ways of working.
Remote work program
For employees who are not fully remote we offer two remote seasons during the year where all employees can work from anywhere. https://www.actioniq.com/blog/actioniqs-new-ways-of-working
Diversity
Documented equal pay policy
Hiring practices that promote diversity
Structured hiring processes and practices, Diverse hiring panels, Gender decoder for job descriptions, Interview training for all hiring managers and teams
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Provided through Navia
Disability insurance
Dental insurance
Two plan options through Guardian.
Vision insurance
Provided through Guardian/VSP XPHealth vision discounts
Health insurance
Choice of four EPO & PPO plans through Anthem BCBS
Life insurance
Wellness programs
One Medical Membership, Gym Reimbursement through Anthem BCBS
Mental health benefits
Employee Assistance Program (EAP) Care Concierge Spring Health
Financial & Retirement
401(K)
Provided through Empower Retirement. Sofi and Origin Financial (personal finance and financial planning tools)
Company equity
Equity options are granted to our employees and executives upon the date of hire. Options are fully vested after 4 years of employment.
Charitable contribution matching
Employee donations of up to $500 per fiscal year will be matched.
Child Care & Parental Leave Benefits
Generous parental leave
All new parents are eligible for 12 weeks of 100% paid parental leave following a child’s birth.
Family medical leave
ActionIQ provides all qualified employees with 4 weeks paid leave to care for a seriously ill family member (child, spouse, parent, sibling, or registered domestic partner).
Vacation & Time Off Benefits
Generous PTO
We have a flexible PTO policy and encourage employees to take PTO to maintain work-life balance. We trust employees to communicate time off so colleagues feel supported and prepared.
Paid holidays
Company-wide vacation
Every year the company is closed from December 24th through the 1st of the year for a winter break.
Office Perks
Commuter benefits
Provided through Navia
Company-sponsored outings
Free snacks and drinks
Fully stocked kitchen at 11 Madison Ave.
Some meals provided
Family style and boxed style lunches provided Mon, Wed, Thurs.
Company-sponsored happy hours
Bi-monthly social hours following All Hands Meetings
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
ActionIQ offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Lunch and learns
We set aside time for our employees to learn from each other, gain perspective, and foster an environment of curiosity. (Culture Talks, Curiosity Series, Data Bytes)
Promote from within
Online course subscriptions available

Additional Perks + Benefits

From covering the cost of a One Medical membership for all employees to ensure quality, affordable and accessible health care to commuter benefits and a company-wide winter break, ActionIQ offers perks that take care of the whole person and their families.

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