Director of Product Marketing
Company Description
OwnBackup is a leading cloud-to-cloud backup & restore vendor. We provide secure, automated, daily backups of SaaS & PaaS data as well as sophisticated data compare & restore tools for disaster recovery. Our solution compliments the SaaS vendor’s (e.g. Salesforce) built-in data-protection mechanisms by covering data loss & corruption caused by human errors, malicious intent, integration errors, and rogue applications. The solution also provides enterprises with the performance and reporting required to meet compliance regulations in a number of industries.
OwnBackup was co-founded by data-recovery, data-protection and information-security experts, each with over 15 years’ experience in their respective fields. We are the 102nd fastest growing private company on INC 5000, the top- ranked backup & restore ISV on the Salesforce AppExchange, and have been named one of the Best Places to Work in NJ in 2018, 2019 and 2020.
About the Role
We’re seeking a rockstar, hands-on product marketer with deep experience translating technology into tactics and assets that drive results. In tandem with our VP of Product Marketing, you will serve a critical role in helping to shape and execute our GTM strategy and programs from start to finish. You’ll have the chance to partner at all levels and departments throughout our rapidly growing organization, most especially product management and sales. You’ll help to research the Salesforce market, understand our buyers, and define and deliver messaging that compels. No job is too big or too small--you welcome the chance to do whatever it takes to extend OwnBackup’s leadership position.
What you'll do:
- Work closely with product management leaders to distill key functionality and benefits.
- Create compelling messaging and positioning for all products.
- Empower a rapidly growing sales team to close more deals, faster.
- Understand target markets, and identify market insights to inform product strategies and go-to-market activities.
- Help launch new products and features to customers, taking products from pilot to general availability.
- Create high quality content such as webinars, videos, blogs and slides.
- Present with confidence at webinars and at industry events.
- Collaborate with campaign teams to support demand generation across all outlets.
- Contribute to pricing and packaging of products.
What you'll need:
- 10+ years experience in product marketing for enterprise software.
- Demonstrated success in product launches.
- Exceptional presentation and writing skills.
- Strong public speaking skills and ability to develop creative and compelling customer-facing presentations.
- Strong collaboration, analytical, critical thinking, and business strategy skills.
- Ability to engage with and earn the respect of peers
- Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
- Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
Bonus Points:
- Experience working in a fast paced, high growth environment
- Familiarity with the Salesforce ecosystem
- Being a nice person is a definite plus
Additional Information
All your information will be kept confidential according to EEO guidelines.