Email Acquisition Specialist at SmartAsset
SmartAsset is an award-winning financial technology company pursuing the singular mission of empowering people to make smart financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, we have raised more than $50 million in venture capital. Our personal finance tools, calculators and content reach more than 45 million people each month.
We’ve been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.
SmartAsset is looking for a numbers-driven Email Acquisition Specialist to help execute direct response, lead generating sponsored email initiatives across the web. The goal is simple: drive revenue by finding audiences that fit our key user profiles and serve the right creative through paid media buys in other brands’ emails.
The right candidate is obsessed with prospecting new opportunities, testing creative, and meeting aggressive revenue targets. You’re able to model, negotiate rates, and generate ad creative -- from copy to art direction to developing landing pages. You wake up every day excited to grow your portfolio and meet the challenge of reaching the next goal.
An ideal candidate has experience in direct response marketing, is highly analytical, and committed to making data-driven decisions. You'll bring experience in executing paid media campaigns from start to finish, and have optimized them, too.
- Develop and maintain a pipeline of new potential opportunities for testing paid media buys.
- Conduct outreach to learn Reach, Rate, and other information to inform a financial model.
- Model each opportunity and prioritize based on potential performance.
- Determine appropriate test size, length of time, and rate; execute publisher IOs.
- Generate and deliver creative to publishers.
- Analyze performance, test different hypotheses where possible, and report on performance.
- Continue to maintain and optimize core portfolio of ad buys, adding opportunities to “core portfolio” as they become reliable sources of revenue.
- Manage projections of sponsored email portfolio on a weekly and monthly basis.
- 1-2 years experience in paid acquisition marketing.
- Strong analytical skills with ability to derive insights to inform program decisions.
- Strong communication skills to engage potential partners as well as drive the programs with existing partners.
- Proficient with a variety of web analytics tools such as Google Analytics, Mixpanel or equivalent.
- Ability to manage competing priorities and execute responsibilities at a high level.
- Results-focused ‘doer’ that wants to make a big impact on a rapidly growing business.
- Very organized and detail-oriented.
- Virtual happy hours and team social activities
- Generous benefits package with cost of some medical and dental plans covered at 100%
- 401(k) plan with match that immediately vests
- Professional education reimbursement program
- Paid Parental Leave