Global Digital Marketing Manager

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Hello, we're Trustpilot, a high growth, venture-backed, international startup and the world's fastest growing e-commerce online review platform. We're a hard working crew that's having amazing success with a lot of fun splashed in. We currently have 150+ great employees in our NYC office (600 globally) and we're expanding fast. So read below to find out about this exciting new role and apply if you have what it takes.

Trustpilot is seeking an experienced Global Digital Marketing Manager. This role will be responsible for developing, implementing, and managing paid media campaigns globally.

Based in our New York office, you will work closely with demand generation teams locally and in Europe. In this role, you’ll grow your expertise across multiple digital platforms while also having the opportunity to explore and test into new channels to support Account Based Marketing programs.

Overall, we’re looking for someone who has demonstrated past success with delivering positive ROI from digital marketing activities. This person should also have the drive to go above and beyond to find new opportunities to drive revenue through digital initiatives.

The Role

  • Plan, manage, and execute paid search, paid social, display and retargeting campaigns
  • Identify and execute on new paid media channels to support Account Based Marketing programs
  • Continuously optimize all digital paid advertising, including researching new placements and audiences for driving qualified leads into sales
  • Work closely with regional demand generation teams on integrated campaigns
  • Test and optimize landing pages and CTAs to improve conversions
  • Daily use of reporting, analytics, and trend tools to track, report on, and optimize performance
  • Work closely with our creative team to provide guidance for ad creative, and deliver constructive feedback based on data as it relates to copy and design
  • Consistently review lead quality based on quantitative and qualitative feedback from sales, to tap into the audiences that are the best fit for Trustpilot and provide positive ROI
  • Coach and collaborate with regional sales management to execute on sales follow up when necessary

Skills & Qualifications

  • 3+ years experience working with paid advertising campaigns
  • Excellent verbal and written communication skills and interpersonal skills with a demonstrated ability to work in a cross functional team environment
  • Demonstrable ability to understand target prospect/customer personas, tailor messages for the particular marketing medium/format, with knowledge of best practices for doing so
  • Experience working with at a high growth B2B SaaS preferred
  • Experience working with advertiser network platforms (Adroll, buysellads, Paid Social and Adwords), Google Analytics and social/webmaster tools, and marketing automation (HubSpot)
  • Strong business acumen, superb knowledge of demand generation fundamentals
  • Strong organizational & time-management skills with the ability to handle multiple tasks
  • The ability to adapt to change quickly and to tackle unfamiliar tasks and requests with enthusiasm and resourcefulness
  • A strong work ethic: A self-starter who can solve problems creatively and work well with a diverse range of team members

We offer you

  • A key part of an exciting international growth journey
  • Great colleagues and a social working environment
  • Competitive salary
  • Stock Options
  • Full benefits & 401k
  • Paid family leave
  • Commuter benefits
  • Free lunch Friday and bagel Mondays
  • Snacks, ping pong, foosball, darts, etc.

About Trustpilot

Trustpilot is an online community helping consumers choose with confidence, enabling companies to grow their business. Every 5 seconds a new review is written, and each month reviews are displayed 700 million times with our widgets and website. Before long, we will hit the 1 billion mark. Our mission is to make sure that consumers around the world make better choices by learning from each other. If you are passionate about crunching numbers in order to make insightful recommendations for global business decisions, please apply and help Trustpilot become a household name!

#LI

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Technology we use

  • Sales & Marketing
    • HubSpotCRM
    • SalesforceCRM

Location

This area has lot to offer. You can grab a burger from the original Shake Shack and enjoy the people watching as you hang out in Madison Square Park. Celebrity chef Mario Batali's popular Eataly market is a great place to shop for groceries or eat your way through all the food stalls.

An Insider's view of Trustpilot

How would you describe the company’s work-life balance?

The work-life balance is amazing. It’s been 5 years since I’ve had the luxury of being off on a weekend. Besides that, my managers don’t really bother me outside of my regular working hours, and I'm always encouraged to take my full hour for lunch. You also can’t beat working remotely; my daily commute is about 20 seconds each day

Jawayne

Account Development Representative

What does your typical day look like?

The thing I love the most about my role as an Account Executive is that every day looks different. Some days I’m more focused on setting up new meetings with prospective clients, whereas others I’m spending my time nurturing opportunities I’ve already created and building rapport with new people.

Emily

Account Executive

What makes someone successful on your team?

There are clear paths to move into management or maintain personal growth as an individual contributor. It's nice to know there is an achievable plan in place and management has always been supportive of my goals.

Jeremy

Senior Customer Integration Engineer

What is your vision for the company?

My personal vision for Trustpilot is to make it the preeminent review platform in the United States both in terms of volume of content and review credibility. Within the org, I envision Trustpilot operating in a way that allows us to understand greater detail of our business and to build the best team in the business!

John

Commercial Operations Director

What projects are you most excited about?

As a Talent Acquisition Specialist, my day-to-day consists of conducting technical phone screens, preparing candidates for interviews, and extending offers! Besides my daily responsibilities, I worked on a social media project recently. I was able to utilize my marketing degree to teach my colleagues how to rock their LinkedIn profiles and content.

Kayla

Talent Acquisition Specialist

What are Trustpilot Perks + Benefits

Culture
Volunteer in local community
Every Trustie has two (paid) volunteering days a year, which they can use to give back to their community.
Partners with nonprofits
We partner with a women's shelter in the Bronx, and another non-profit that helps homeless women and children in NYC.
Open door policy
Team based strategic planning
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Trusties in Color (TiC), Pride & Allies, Trustpilot Women in Leadership (TWIL)
Hiring practices that promote diversity
Health Insurance + Wellness
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Mental health benefits
Free subscription to Headspace
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave
Generous parental leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Employees receive 5 days per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free lunch on Wednesday and Breakfast on Thursdays
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Our kickball team is currently undefeated! We have lots of things like this happen year to year.
Fitness stipend
Professional Development
Job training & conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Opportunities to visit our other offices, including internationally. Ongoing training and development across all departments. Catered lunches on Fridays and towards the end of each month, cold brew and beer on tap. Snacks and bagels on Mondays. Internal promotion track, happy hours and office events.

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