Growth Manager, Paid Digital

| 3001 | Remote
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Who are we?

Sealed is a home wellness company on a mission to make homes healthier, more comfortable, and cleaner for the planet. We are transforming energy, finance and home improvement to deliver clean air and comfort with less energy. Sealed modernizes home heating and cooling with upgrades like insulation and HVAC technology. We match the right contractor, cover the upfront costs, and stand behind the work: we only get paid if your house saves energy. Sealed, one of Fast Company’s top ten most innovative energy companies of 2021, is venture backed and headquartered in New York City.

Learn more at sealed.com 

What will you do?

Sealed’s marketing team is looking for a Growth Manager to run performance marketing campaigns (full funnel conversion) on paid search and paid social. You’ll leverage both your analytical and creative skills to identify, prioritize and reach target audience segments to deliver monthly and quarterly demand generation targets while building an enduring brand. 

You will have the opportunity to work cross-functionally with the creative, partnerships, new market expansion, and revenue operations teams. This is a high impact role where you’ll manage a marketing budget with significant revenue impact to help Sealed grow our customer base more efficiently and profitably. Instagram and digital video are priority channels for Sealed in 2021. 

Reporting directly to the Senior Director of Growth as her second-in-command, you will:

  • Own the testing roadmap (ad conversion and web conversion) and financial performance of our paid marketing channels, defining channel-specific growth strategy in various states for both product plans
  • Launch, manage, and optimize customer acquisition campaigns, defining and owning metrics that capture marketing channel performance and identifying insightful trends
  • Identify and test new tactics to scale a channel (Eg: Search, Instagram), identifying ways to profitably reach increasingly large audiences 
  • Collaborate with the marketing leadership team to ensure that channel-specific objectives align with the monthly marketing plan
  • Build strong relationships with key cross-functional team members to help build integrated programs (Brand and Product Marketing, Lifecycle, Social Media Marketing, Partnerships)
What are we looking for?Requirements:
  • 4+ years managing performance marketing channels with a $5+million dollar annual marketing budget
  • 4+ years managing Instagram, YouTube, paid search or programmatic media programs for an ROI-oriented company
  • Deep knowledge of online advertising and ad tech space; robust understanding of online advertising best practices
  • Proven experience rapidly and efficiently scaling marketing spend in a high-growth environment (Series B to Series D)
  • Track record delivering results through independent execution, creativity, detail-orientation, and precise organization 
  • Creative eye to be able to brief & gain insights from the creative results, on both display & video formats
Nice to have:
  • Experience with marketing a high-consideration product to homeowners in a direct-to-consumer context
  • Strong understanding of customer LTV and segmentation, ideally econometric models
  • Proficiency with SQL, Python, and advanced Excel skills
  • Exceptional leadership skills; naturally collaborative, excelling at influencing without direct authority
Who are you?
  • You can’t stand waste. Whether it’s energy waste, or wasted market opportunity, transforming waste to value is in your DNA
  • Both left and right brained, analytical and creative. You can dig deep into the numbers, but also have sharp intuition and creative vision for offers that will convert audience to leads
  • Technologically fluent, with a knack for learning new platforms with little guidance or training
  • Quantitative mindset, ideally with a strong technical background and education
  • Hardworking, resourceful and gritty: when you have a goal, you find a way to meet it
  • Extremely organized with task management and planning
  • Desire to make an impact
Compensation/Benefits
  • Competitive salary
  • Unlimited PTO
  • Stock options
  • Health benefits
  • Paid family leave
  • Flexible work environment: work from headquarters office in NYC or remotely from anywhere within the US
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • ScalaLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • InDesignDesign
    • AsanaManagement
    • WordpressCMS
    • SalesforceCRM
    • OutreachCRM
    • HubSpotEmail
    • HubSpotLead Gen

Location

Centrally located for an easy commute from all NYC boroughs and commuter towns. Only steps away from Bryant Park for a fresh air break.

An Insider's view of Sealed

What’s the vibe like in the office?

Our office environment encourages collaboration and team building between departments and individuals. Sealed promotes healthy living in and out of the office with yoga classes, work out clubs and going to the bar! We also have plenty of office dogs to go around!

Matt

AE Manager

How do you collaborate with other teams in the company?

I try and create opportunities to have both casual and meaningful interactions with the rest of the team. During on-boarding, I give a presentation to all new Sealed members giving the history of the company and the potential we have to make a large energy and environmental impact.

Andy

Founder and President

How does the company support your career growth?

I have grown a lot in 1 year at Sealed generally, and I have improved my sales skills enough to be promoted from SDR to AE. Sealed loves to invest in their employees and promote from within. Management is always willing to meet with people to discuss their career goals and help lay out the expectations for ways you can advance.

Justin

Account Executive

How do you empower your team to be more creative?

Whether addressing complex industry-wide challenges or addressing dilemmas in our business’ day-to-day, we encourage our team to seek to understand the root causes of problems, and to try solutions from new angles. Being curious, inquisitive, and persistent in overcoming obstacles are central values at Sealed.

Lauren

CEO and Cofounder

What makes someone successful on your team?

It's not hard to be successful when you truly believe that what you're working towards: helping people be more comfortable and healthy, all the while bettering the environment. This belief in the product, paired with determination and hard work makes someone successful at Sealed.

Jan

Operations Analyst

What are Sealed Perks + Benefits

Sealed Benefits Overview

Unlimited PTO and generous healthcare plans (including vision, dental and life/disability options).
Remote work options (within the US) available for most roles.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Fun Committee!
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Sealed hosts company outings monthly! Some favorites have been ping pong tournament, Mets games, and a Zoom visit with a hippo at the zoo (during quarantine)
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
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