Growth Marketer, Conversion

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BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 6,000 restaurants worldwide including The Meatball Shop, Joseph Leonard, Union Square Hospitality Group, Major Food Group, Rose’s Luxury, Eleven Madison Park & many more. Learn more at www.getbento.com

BentoBox is seeking a Growth Marketer, Conversion to join our rapidly growing team. Reporting to the VP of Growth, this person will work with the Sales, Product, Design and Growth teams to optimize our marketing funnel for growth and profitability.

Responsibilities

  • Lead growth and optimization efforts for BentoBox’s website, landing pages, e-mails, blog, microsites, direct mail, platform etc
  • Own top and middle of the funnel optimization
  • Work with Sales, Design, Marketing & Product teams to define and maintain our company testing calendar & support testing expertise
  • Conduct regular analysis of acquisition efforts to identify inefficient segments of the funnel, find opportunities, and run experiments that drive sustainable and profitable growth
  • Own our customer-facing website on desktop and mobile. Identify and move on opportunities to optimize user experience, maximize conversion rates, and product adoption
  • Plan and implement go-to-market strategies
  • Assist with any offline customer acquisition experiments and track metrics 
  • Strategically identify and engage qualified leads without crowding the top of the funnel
  • Generate revenue and coordinate go-to-market campaigns and activities for new company initiatives and features
  • Own the customer journey from initial contact through the sales cycle, as well as upgrade opportunities post sign up
  • Uphold BentoBox’s core mission, vision, and values

Skills and Attributes

  • 3+ years in online marketing, preferably at a B2B SaaS company
  • Solid understanding of marketing principles and practices, both practical and theoretical
  • Experienced with A/B testing (ex. Optimizely, Google Optimize), Analytics (eg. Google Analytics), Data APIs (eg. Metabase, Segment ), User testing (eg. UserTesting.com, surveys), CRM (eg. Salesforce, Marketo)
  • Highly skilled with Excel and data analysis; SQL a plus
  • Experienced with Adwords, Facebook Ads
  • Proficient enough with front-end (HTML/CSS/JS) to collaborate with effectively with engineers
  • Excellent at managing implementing testing frameworks and testing programs at scale
  • Experienced managing customer acquisition efforts in paid, organic, and viral channels
  • Passionate about working with top-tier designers and delivering best-in-class solutions
  • Clear quantitative orientation
  • Proven track record of delivering results
  • Highly organized and self-motivated, but also collaborative and able to work with a team
  • Confident and adaptable, passionate about product and working in a fast-paced environment

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community

BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


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Location

1 Broadway sits at the very tip of Manhattan and offers stunning views of New York harbor and the Statue of Liberty, as well as easy access to the best restaurants in the city, a transportation. Our office is outfitted with best-in-class tech, comfy communal spaces, and of course, plenty of snacks.

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