Growth Marketing Manager, Paid Search
There are more than 7,000 known human diseases, but we have treatments for fewer than 500 of them. Despite sweeping technological changes transforming the world, it still takes more than 10 years and hundreds of millions of dollars to bring a new drug to market. At TrialSpark, we don’t believe it has to be this way.
The bottleneck of getting new treatments to patients is the time it takes to run a clinical trial -- not the ability to discover new drugs (which is actually becoming more efficient). We started TrialSpark to decrease the time and cost of a clinical trial, so that every year we can test more life-impacting treatments for real human diseases, ultimately bringing them to patients faster. We do this by partnering with physicians to enable them to run clinical trials within their existing practices. By providing the technology platform, equipment, and staffing, TrialSpark alleviates the operational burden of clinical research, enabling physicians to focus on what they do best --patient care. And by bringing clinical research to more physician practices, TrialSpark is enabling access for the 98% of patients who currently can’t take advantage of the benefits of participating clinical trials. We want to bridge the gap between medical research and patients who need treatment.
About the Role
Marketing is critical to TrialSpark’s success. We sit in a unique position across a network of patients, doctors, caregivers, and pharmaceutical companies, and we have the opportunity to shape how the entirety of clinical research is perceived, understood, and experienced.
As the Growth Marketing Manager, Paid Search you will be responsible for acquiring new patient leads from search channels. You will have ownership of the paid search program and focus on improving its scale, efficiency, and accountability. Key aspects of the role include developing our paid search strategy, building new campaigns, managing copy production, owning the testing roadmap, and running channel reporting. The ideal candidate is excited to build a paid search program from scratch and has a strong point of view on how search can fit into TrialSpark’s patient acquisition strategy.
- Create and implement a cohesive cross-campaign paid search strategy that allows us to hit our patient lead targets
- Work to continuously optimize the efficiency and scale of our patient acquisition campaigns across search channels and campaigns
- Manage budgets, targets, forecasts, and performance across existing and new campaigns
- Build a pipeline of experiments that you will launch and measure
- Assess opportunities for keyword, negative, targeting, and channel expansion
- Partner with other members of the Marketing team to implement full-funnel acquisition and retention strategies tailored to specific patient populations
- Build out paid search reporting and tracking to monitor performance and identify areas of opportunity
- Collaborate with our Product team to develop and refine the online patient experience and landing pages
- 3-5 years of paid search marketing experience with progressive gains in responsibility
- Hands-on experience managing direct response campaigns on Google AdWords
- Ability to create a paid search strategy from the ground up with minimal hand-holding
- Track record of achieving performance goals by leveraging expertise in paid search tactics
- Familiarity with tech and tools in the paid search ecosystem, including brand monitoring, bid management tools, and analytics platforms
- Experience managing performance marketing testing roadmaps
- Data-driven approach to problem solving
- Excellent communication and relationship building skills
Nice to Have:
- Prior social experience in an industry with a complex user lifecycle (e.g. healthcare, fintech)
- Organic search (SEO) experience
- Familiarity with biddable media beyond paid search, such as social or programmatic display
You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.