Head of Marketing Communications & Campaign Strategy

| Hybrid
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

The Head of Marketing Communications & Campaign Strategy will manage the strategy, development and execution of the company’s communications (digital advertising, email, push, social, in-platform marketing messaging) and campaign content (SEO, merchandising presentations, landing pages, blog etc).

Key Responsibilities:

  • Manage all aspects of the “marketing pipeline” including but not limited to: synthesizing strategy, creative brainstorms, design and copy development from pre-production and post-production.
  • Create and own the marketing calendar and asset production plan
  • Help to elevate, refine and solidify brand presentation and value proposition across all communications and content.
  • Develop and manage the creative and messaging for all advertising campaigns (banners, landing pages, email, etc)
  • Work with cross functional partners to develop and deliver content and communication requests for the broader business.
  • Lead the marketing content strategy to drive acquisition, engagement and loyalty
  • Ensure a cohesive and consistent presentation of key messaging and visuals for campaigns across all internal and external placements.
  • Manage marketing’s design and copy team

Required Experience:

  • Bachelor’s degree in Communications, Marketing, Business or a related field preferred.
  • 8+ years of experience in brand marketing, communications and content creation.
  • Track record in developing successful marketing collateral, customer communications and content.
  • Extremely organized and comfortable managing and enforcing project timelines and deliverables from multiple team members and cross functional teams.
  • Strong project management and analytics pertaining to creative and content
  • Superior verbal and written communication required.
  • Skilled with computers and proficiency in Microsoft Windows, Word and Excel required.
  • Thrives in a fast paced, dynamic environment.
  • Experience with business and consumer marketing, ideally for a retail, ecommerce or marketplace business model.

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

115 E 23rd St, New York, NY 10010

An Insider's view of Meetup

How would you describe the company’s work-life balance?

Meetup promotes a healthy balance and respect around work life, personal life, and family life. It's not simply policy but instead, the culture that lives with all employees (managers and leaders included). Work happens during our traditional business hours.

Harry Chiu

Head of Recruiting

What does your typical day look like?

As an engineer at Meetup, my mission is to build things that help product teams focus on our users and develop our product faster and with better quality. My team mob programs or pair programs by default, which works great for us because it increases code and architecture, knowledge sharing, focus, productivity and team bonding.

Jaclyn Jiménez

Senior Full Stack Engineer

How does the company support your career growth?

I created my own professional development path by participating in the Employee Resource Group and Diversity & Inclusion council. Participating and organizing these company initiatives allowed me to stretch my leadership muscles, understand the value of empathizing with my colleagues, and appreciate the ability to use my voice to influence change.

Lee Upshur

Pro Support Specialist

What is your vision for the company?

Meetup empowers personal growth through real human connections because we see a future built on deep trust and collective effort. We are creating a world where people can turn to each other to improve their lives. We believe that real, human connection drives real change.

David Siegel

CEO

What's something quirky about your company?

What I enjoy the most about working at Meetup is the people. As a mission driven company with a focus on building community, our community sets a great example. I consider myself incredibly lucky to work amongst such incredible individuals. I feel seen, supported, and empowered to not only be my unique self, but to make the changes I know I can.

Irina Demchenko

Senior Support Specialist

What are Meetup Perks + Benefits

Meetup Benefits Overview

Meetup Benefits include:
- Flexible Paid Time Off
- 16 weeks of paid family leave + option for addition unpaid leave
- 14 Company holidays
- Monthly wellness stipend
- Annual learning and development budget
- Health, Vision, and Dental coverage (with zero health premiums)
- 401K with employer match

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Current ERGs include: Women of Meetup, Meetup with Color, and Meetup with Pride
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Meetup provides employees who work out of HQ catered breakfast and lunch once per week.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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